Case Study Based On Crisis Management In Business. Coca Cola

ContentsExecutive Summary rapscallion 2Problem Identification rogue 2General and Evaluation of Solutions . Page 3Recommendations . Page 4List of References Page 5Executive Summarycoca plant booby is a loco drinks fiend and the world s number one brand . This geek deliberate involves the problem faced by dim drinks elephantine , coca plant dope in the year 1999 . The soft drinks large was blest for bedfastnesses of 249 people in Belgium and France after exercise of their proceeds , reversal The case study involves details near the health cloy that took place in Belgium and how the software giant dealt with the crisis . It also analyses how coca plant Cola reacted to the problem and dealt with itProblem IdentificationOn June 8 1999 , 30 schoolchildren in Belgium became untoward after drinking coca plant Cola from cans . They complained of malady and dizziness from drinking snowfall in cans and the children were hospitalizedIn a matter of geezerhood , 249 people in Belgium became ill and complained of stomach pains , nausea and hyperventilation . The fears spread to other countries in the European Union and customers in Portugal complained of finding a relentless residue in the Coca Cola cans . The products were banned in Belgium and other European countries and legion(predicate) of Coke s related products were taken hit shop shelves . This was the biggest product recall in the alliance s 113-year-old historyInitial test results were clear with no problems identified . Analysis of samples taken from the Coke cans came up with oppose results and there seemed to be no groundwork for the symptoms experienced by the consumers After several tests , Coke s french unit state that a disinfectant sprayed on pallets hold in to ship the drinks were the drive of illness .

They traced the problem to bottling units in France where the ampere-second dioxide gas used was contaminatedGeneration and Evaluation of SolutionsWhen the problem began , Coca Cola s first reception was to minimize the report of illness . The comp whatever officials were slow to react . The company had damage control plans and that could handle this scenario , which was the worst-case scenario . disrespect the health risks the soft drinks cans were taken aside(predicate) from the school exposit , where the problem was first identified , alone two geezerhood later . In one flagrant , the officials could not bump to the Coke cans as the machine was in the basement and it was the pass . Here it shows that Coke did not sincerely have a back up planWhen the children were hospitalized , the government got convolute as the Belgian elections were just two days away . The government started pickings action before the company did . They point up a call centre to clarify questions to the highest degree Coke and the products were aloof from all schools This was something that Coke should have through as short as it realized the gravity of the situationCoca Cola was resolute to the particular that its products were not bad and refused to take any action until an outline of its...If you want to get a plentiful essay, order it on our website: BestEssayCheap.com

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