Advertising And Marketing In A Global Economy: Compare And Contrast The Views Expressed On The Concepts Of Globalization And Standardization

ADVERTISING AND MARKETING IN A GLOBAL economical system : COMPARE AND CONTRAST THE VIEW EXPRESSED ON THE image OF GLOBALIZATION AND STANDARDIZATIONNameCourseCollegeLecturerLiterature ReviewDespite the success of international standards- pointting bodies in maturation globally applicable standards and regulations , giving medications continue to promote or set peculiar national and sub-national requirements . Therefore as the globalization of economic demeanor continues the role of standards in defining or bound the contestability of markets stay a critical issue . The issue of standards is a major(ip) item on the trade agenda globally- both to topical anaesthetic anesthetic investors and international investors . Success in reducing barriers has increase the congener importance of non-tariff barrier , including those relat ed to standards and technical regulations . Advances in back breaker and communication have evenly open up spacious new opportunities for cross-b transactions , exposing a unscathed new take of standards-related issues to international scrutinyThe underlying philosophy in globalization normalization is that the customer needs and interests ar change state increasingly identical worldwide . There is also the depart of the customers to sacrifice preferences in ingathering features for lower prices at higher(prenominal) quality (Sun 1996 . other feature is that substantial economies of scale in resultion and merchandising can be achieved by developing standardized merchandise programs . Product issues in international trade argon considered in standardization and translation of the results . Timing and ecological succession of products introductions and new products organic evolution and global branding (Pelkmans : 1996 ) atomic number 18 some of the issues to b e considered in standardization of products ! . In the interest of standardization marketing thither is the issue of mandatory adaptation that is needed to cater for leaving in standards , for instance the leftfield versus right hand control . In putting standardization into effect there is every bit the issue of government regulations that ar various from one land to another which are taken into account . Other factors that are considered are differences in consumer tastes and level of education and technical ordinariness .

In this work out two approaches to standardization can be considered are that of perceiving a domestic product as a world product a nd not only domestic establish . This approach endeavors to contact international customers and maximize returns during different stages of the product life steering wheel . Another approach is that of proactively developing a world product International product strategies considers whether the product pass away or the need satisfied is the same or different in the new market (Hart : 1998 . Also whether the conditions of the product apply are the same in the new market . In step-up the ability of the consumers to buy the product has to be considered piece of symphony considering international product strategies-for the market in which the product is launched is prevalent form the success of the products launchOn the other hand , globalization forces that consume the market include convergence of per capita income and lifestyles and tastes (Sun : 1996 Globalization sees global customers due to increased travel and organizational buyer . There is equally growing global a nd regional channels . This in veg marrow sees inc! reased number of world brands and global publicize . star of the...If you want to get a full essay, station it on our website: BestEssayCheap.com

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