Colgate Case Ppt

Case Study Colgate-Palmolive Company Colgate uses Cardiff TeleForm to streamline the creation of clinical research forms. At Colgate-Palmolive, effective, accurate clinical research is requisite for overbold dental consonant product development. For many years, the Colgate engine room Center in Piscataway, impertinent Jersey, tolerated its limited and rigid OMR archive dish outing dust because the account of clinical trials and participants using the system remained relatively small. Colgate used a third-party vendor to create its OMR forms, which meant it had small opportunity to adapt and refine the design. After the info was collected from the dentists, Colgate would have the forms neat by a university-based OMR register system, which also meant little swear over how the data was interpreted. The process was expensive and time-consuming, but thither was little impetus to careen until Colgate developed a new global focus that touch on a significant a ccession in OMR-based clinical activity. Suddenly, Colgate rear itself with several ongoing short circuit and long-term clinical studies involving dentists from around the world working with from unitary hundred cardinal to 4,000 patients and submitting tens of thousands of forms. Colgate selected Cardiff® TeleForm® along with a Kodak DS 3500 scanner.

Once the forms are authorized from the dentists, they are scanned and read, and the extracted data is automatically exported to Microsoft Access. For Colgate, the most attractive flick a line of TeleForm is the ability to precisely control the tonus and feel of forms. By having this control in-house, a form that meets th! e specific needs of apiece study can be quick developed. Just as important, when TeleForm’s built-in functionality does not can a specific requirement, the system is flexible enough for Colgate to develop a workaround. For example, on one specific 8½” x 11” form that contained over 700 bubbles, Colgate required the value to appear in...If you requirement to get a full essay, order it on our website: BestEssayCheap.com

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