How successful was the marketing Campaign of Harry Potter and the philosopher's stone?

HOW SUCCESSFUL WAS THE MARKETING CAMPAIGN OF HARRY POTTER AND THE PHILOSPHERS fossa? The nettle thrower franchise is one of the most efficacious franchises of all time and the film is the second highest grosser by and by(prenominal) Titanic. The foodstuff flow has helped the franchise to develop. This essay will examine the mastery of the merchandising campaign throughout the media. JK Rowlings first off book incrust Potter and the philosophers stone was stumble in 1993. The plot focuses on Harry Potter who lives in a cupboard underneath the stairs at his Aunt Petunia and Uncle Vernons house after the death of his parents in a car crash. Harry is and whence rescued into a world where nonhing is as it seems and he discovers his line up heritage at Hogwarts School of Wizardry and Witchcraft. The first vexer was the release of the picture of Harrys beloved owl Hedwig. And then zilch for a while, until photos of the train at Platform 9¾, which takes the pread olescent wizards to Hogwarts School. The first trailer soon followed, giving a savour of how Rowlings words translated onto the self-aggrandising screen. But having started with such a serious-minded marketing campaign, the floodgates were then opened. Subsequent trailers revealed the flying broomsticks, moving stairs and up to now the magical Golden Snitch. Every sensitivespaper published exclusive supplements of new photos from the film. Then there was a polemic Coca-Cola tie-in, in which the phoner reportedly paid Warner Brothers $100m to be associated with the film.

scorn Rowlings stringent conditions that Harrys image could not be used - and Cokes pact to fund literacy ! schemes - some fans were in time upset at what they saw as selling out. Harry Potter toys was the big Christmas seller last year, elbowing out Furbys and Thunderbirds, with costumes, dolls and games obtainable to collect. I love the books so much but I am really disappointed with all the Harry Potter films(except the third). The occult arts thing is the films have made so much money. market can be one of the reasons but most importantly, the films make it just because of the reputation of Rowlings books. If you want to get a integral moon essay, order it on our website: BestEssayCheap.com

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