Marketing Communications

We are a small business in a large metropolitan area, specializing in designer womens robes. Our transcription is creating an integrated merchandise communication plan to increase our thickening base. In the past we flip gradeed a younger demographic of women. Demographic and psychographic information is weighty in developing market communications. The two demographic target areas for us to increase our client base give be loaded woman the move on of 45 and sr.. The two psychographics target areas for the composition volition be social class and lifestyle. These are the areas that we are deviation to target which will increase our customer base and suck in our organization more profitable. Demographics Demographic information is very historic in developing marketing communications because it helps show what groups are in the commonwealth. Also demographic information is very important in determining a clear picture of what the populat ion may like or dislike and be evoke in. slackly speaking the common demographics are race, age, location, income, religion or marital status. My rationale for choosing the affluent woman 45 and older is because in todays marketplace too often media trouble is given to the younger age groups.

Also the affluent and 45 and over demographic has more disposable income and thread decisions concerning expense in their households. They are college educated, established and professional, some of which may have no kids, or kids about to enter college themselves. They could leveraging our clothing for themselves and the young popula tion. Psychographics The two psy! chographics target areas for the organization will be social class and lifestyle. Psychographic information divides the market into groups ground on social class, lifestyle, and personality characteristics. It is based on the hypothesis that types of products and brands an individualistic purchases will reflect that persons characteristics and patterns...If you want to get a in force(p) essay, order it on our website: BestEssayCheap.com

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