Discuss how the six macro-environments (demographic, economic, natural, technological, political, and social/cultural) forces may affect the marketing of a drink or food company.

Discuss how the sixsome macro-environments (demographic, economic, natural, technological, political, and social/ pagan) forces may affect the market of a drink or food company. Companies and their suppliers, marketing intermediaries, customers, competitors, and publics altogether form in a macro-environment of forces and trends that shape opportunities and pose threats. at bottom the apace changing global picture, the firm must manage six study forces: demographic, economic, natural, technological, political-legal, and social-cultural. Although described separately, marketers must pay watchfulness to their interactions, because these impart lead to new opportunities and threats. Demographic Environment In the demographic environment, marketers must be alert of landwide macrocosm gain; changing mixes of age; social composition, and educational levels; the come up of nontraditional families; large geographic shifts in population; and the apparent motion to micromar keting and away from mass marketing. Worldwide population growth: the world population is showing explosive growth, totaling 6.1 billion in 2000 and result exceed 7.9 billion by year 2025. A festering population does not mean growing markets unless these markets piss sufficient purchasing power. Nonetheless, companies that care unspoilty analyze their markets can reckon major opportunities. Ethnic and other markets: countries also vary in cultural and racial makeup. At one extreme is Japan, where almost everyone is Japanese; at the other is the United States, where people from come about all nations. Each group has certain specific exigencys and bargain for habits. Several food, clothing, and furniture companies be in possession of say their products and promotions to one or more of these groups.

Pepsi-Cola: since there will be more elderly people and Pepsi-Cola has been traditionally a new(a) peoples drink, Pepsi will move over to stimulate consumption by elderly members of the society. If Pepsi-Cola were to enter Japan, they may have cultural setbacks too. The reason universe might be their habits of drinking tea instead of batty drinks. Economic Environment... This essay seems to hire on the formation of notes or an outline. Essays should be read easily and without need of explination. You should not have to say conclusion in order for the reader to spang it is in fact the conclusion. If you want to get a full essay, order it on our website: BestEssayCheap.com

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