Developing Customer Relations Essay Example for Free

Developing Customer Relations Essay 1.0 Introduction Customer service is the provision of service to customer before during and after a purchase also its the ability of an organisation to recognise and consistently meet its customers need Employees may find them self in a situation that they sold a product and the customer is been arrogant saying it is faulty they need to stay calm 2.0 Providing Customer Service A new employee can provide good customer service by been well presented on their first day and wearing their uniform appropriately greeting the customer politely. 3.0 Presentation Skills In this section I am going to say why presentation skills are important to customer service Skill Why it is important As this is merit grade work, I need to expand each box. You need at least three points for each on why this is important Examples from business You need a couple of examples from businesses in each box Personal presentation e.g. personal hygiene, uniform/ dress, hair, makeup jewellery The way an employee presents himself identifies who they are. It is important because your presentation of your self and the business is the customer first opinion if they business is dirty then the customer wouldnt come there again Customers in Tesco Sainsburys wear uniform to make them look smart and they have to wear the uniform properly for example an employee might wear his uniform but not wear it smartly like not tucking in his shirt in companies like B Q the employees dress to stand out by wearing bright orange Also in the police force it is required to wear uniform Body language e.g. posture, facial expression, smiling, gestures, eye contact Body language has an impact on the customers perception of how friendly the staffs are. The body language of an employee is important because it shows how the employee feels about the customer and how approachable they are If a customer ask a staff in a company like Primark where is the T shirts and they are frowning it means the staff there is unfriendly In JD Sports if it is empty and there are no customers in there and the employees have a conversation then a customer comes in and has a query, the employee might frown when he comes in because he is interrupting his conversation Presentation of work area and equipment The presentation of the work area shows how prepared the staff are and how good the environment, it is important because it shows how prepared they are to start business and also the presentation shows how hygienic they are If in McDonalds the tables are dirty it will put off customers and they wouldnt eat in there Greeting Customers, Courtesy, Confidence, Interest, Thoughtfulness It is important because it shows that the employee cares that a customer is there and it makes the customer feel welcome If you greet a customer every time they come in to your business they would attract more customers to your business by telling them how polite employees in the business are Responding to different customer behaviour, Tact, Efficiency It is important to adapt to different customers and situation because all customers arent the same and they will have different attitude towards the employee/ business If a customer complains about how bad service is and you respond to them quickly it would show that youre sorry Of voice, pitch, language e.g. technical language, use of slang How you communicate to customer is important because all customers are usually different e.g. you talk to old people different from teenagers When you talk to an old lady you talk slowly so they can hear you properly but when you are talking to teenager you can use some slangs Also in a company like Pc World if someone was about to buy a computer you would speak to them in technical language e.g. the computer has 512mb ram e.t.c and if the customer doesnt understand it you explain to them Listening, body language, appropriateness to customer situation Your listening skills to a customer is important because if you dont listen to them while you are talking to feels rude and employee should be able to adapt to different situations because there are different kinds of customers If a customer asks a question like where is the toilet and you keep on telling them to repeat it. They wouldnt come back again to the business. Also there might be 4.0 Interpersonal Skills In this section I am going to say why interpersonal skills are important to customer service. Interpersonal Skills relate to the way you behave when you are dealing with other people and they are important because it makes communication clear. Attitudes, Behaviour, First impression are aspects of interpersonal skills The attitude of a staff to customer the first time they come in matter because that is their first impression and thats what they will tell other people about the business In a Supermarket if a customer asks where an item and the employee replies go away is to the customer it will put them off and they wouldnt come back Behaviour this is closely linked to attitude because this influences what you do and why you do it. A friendly person will normally behave in a cheerful way also if u enjoys working with people you will normally behave in a courteous and thoughtful way 5.0 Communication Skills In this section I am going to talk about communication skills Communication Skills are important to customer service. It is crucial that information is clear and accurate. In customer service employees must be able to explain companys policies to customers and answer question about product and service. Tone, Pace, Pitch of voice, Slang and Listening are aspects of communication skills Tone is difference between the way you talk to a supervisor and your friend. Tone is how informal or formal you are and the tone of your voice Slang includes word used informally such as waste of space, chill. None should be used in business when talking to an external customer. Pace relates to the speed at which you speak and should be varied depending on your audience. Listening skills are invaluable in business particularly in the following situations e.g. when a customer is telling you about his or her needs or preferences, when you are been given information to give to someone. Pitch of voice relates to how you sound. A low pitched voice is deep and gruff, a high pitched voice easily sound shrill. Varying your pitch makes you sound more interesting and enables you to hold people attention better if you speak in a monotone 6.0 Customer Service Situations I am going to explain which skills are important in the following situation face to face, on the telephone, email, urgent situations, and difficult situations; either it is Interpersonal Skills, Presentation Skills, Communication Skills. Face to Face: I assume communication skills are the most essential skills when an employee is facing a problem face to face because although your presentation and interpersonal skills is important the employee is facing them and the way he communicates matter. The most important communication skills is their listening skills because it will show how effective they are to deal with the problem Telephone: I assume communication skills are the most essential skills when an employee if dealing with a problem on the phone because

Impact of Trade on Empires

Impact of Trade on Empires POWER TRADE OF EMPIRES How does power and trade shape an Empire? ( Formation, Rise more) Every Great Empire begins with a country’s love for imperialism; Imperialism is when a country extends its power and trade, influencing colonization by use of military force (Power); An Empire is when a country under a single supreme authority with absolute power, when it comes to an empire’s imperialism power is the ability to control over people and their country. When it comes to trade, it is very important because the empire needs resources it can’t acquire by itself. (Merriam-webster.com) The Geographical location of an Empire was very important, this was because it affected the trading in the region, meaning other countries in need of trade had to go through that Empire’s region as a result trading for them became difficult because they would have their resources taken from that Empire. But this sometimes would not make trading difficult because it would open an opportunity a country to trade with an Empire in need of resources. In order for an Empir e to be successful it needs power and the ability to be able to trade information and resources. The British Empire The British Empire where the sun never sets was one of the largest and greatest Empire that was ever created. It begun in the 1500s when Queen Elizabeth the first granted the authority to Humphrey Gilbert for overseas exploration, in order to discover new land. It took Humphrey Gilbert quite some time to find Newland, after he sailed and found some form of land, after finding new land in his return to Britain Humphrey Gilbert died when his boat sank close to the Azore Islands, his half-brother then later on took his position and that was the beginning of the Empire. The British Empire had such power that influence strained globally, by the late 17th century Britain had a great Empire, with colonies in West Indies and America, in the 1775-1783 after the American Revolution; Britain lost control over America causing it to fall. In 1780s the British Empire was in need for resources to fuel their growing economy and also to fuel the industrial revolution, which as a result Britain become to explore other continents, therefore resulted in going to Africa which had many un used resources. After going to Africa Britain found it very difficult to colonize parts of Africa mostly due to diseases and lack of equipment; the diseases in Africa killed many British soldiers in astounding numbers, they were diseases that there horse would die from making it difficult for them to travel from one place to another. Diseases where not the only problem for Britain, the people of Africa resisted the British’s influence causing battles in many regions. In battle the Africans had an advantage because it was there land and they knew every bit of it, even though the British had guns, they proved to be very useless, because it took a while to reload which was a disadvantage. (BBC-The British Empire through Time) Rise They fought in many battle with swords but there too the Africans had an advantage because they had Poisonous arrows, swords and axes; all this was too overwhelming for the British to handle. Moreover the British Empire and economy was falling because they had lost America, they were losing a lot of men in the battles and they could not get the resources to fuel their industrial revolution. Technology was the turning for everything in the British Empire, the created of guns, armoured vehicles and medicine, now the British had an advantage. Technology change how the British fought battle in Africa, they would take down many Africans with their guns which were quick to reload, medicine would result in many soldiers not dying from diseases and armoured vehicles were most useful because African weapons would not breach the vehicle, moreover they would travel from one place to another quickly without being attacked by wild animals. In the 20th century the British Empire begun to rise beca use they took over some parts of Africa and acquired the resources needed for their industrial revolution, technology also helped the Empire defeat the Chinese and Indians. They traded raw materials with other Europeans countries and also America. Fall The British Empire begun to fall in the 1914 when world war 1 begun, Britain had lose many of soldiers and resources, many countries they had colonized begun to resist and Britain could not control them because they were lacking soldiers and resources. World War 2 hit the British Empire had because Germany had taken over basically all of Europe except Britain; Britain was being hit from all sides. After Germany was defeated the British Empire was at it weaken point because they lost more resources and men than World War 1, Britain begun to lose control of the colonized countries, the British Empire completely fell in 1980s. The Mongolian Empire The Mongolian Empire was the largest Empire that ever formed in the history of Empire. The reason the Mongols became the greatest and largest Empire started with one person, his was titled as Genghis khan, before Genghis khan born the Mongolia was a land filled with Nomads, pastoral people, herders. The Mongolians travel from one place to another because of seasonal climate change. Genghis Khan born in the 11th century, Genghis Khan is known as one of the great leaders that have ever stood on Earth, even today, his is remembered as The Great Khan. Rise The Mongolian Empire was formed in 1206, from then it begun expanding swiftly, the Empire’s first leader Genghis Khan exerted military knowledge, strength and skills, he took in the lower class people; furthermore he abolished women slavery and kidnapping. Our made him a great leader in the eyes of the Mongolians, he made them rise up and conquered more land in 25 years than the Romans ever could in 400 years. They controlled over 11 million contiguous square miles, but for all this to happen they needed to be powerful, skilful and to be able to trade. The Mongolians used had a great leader and great military skills, they were fast and strong; they were mostly skilful with the horses and archery, they created battle ships for them to invade japan, introducing gun powder which they used to trade with many European countries. The Mongols always wanted to be feared and to have the upper hand in everything. They would slaughter whole cities just to show their power and scare their enemies; the Mongols are one of the most brutal Empires that have ever existed, destroying cities, conquering other large Empires for example China. At that time China was made up of three main empires that were all defeat by the Mongols which are Xi Xia, the Qin, and Na-Chung. Xi Xia. Moreover the Empire was known to be safe for trading, they created a system that made travelling and communicating very easy, as a result they would know if enemies were coming, but no Empire Attack the Mongols head on because they were too afraid and knew that they would lose . Furthermore they opened routes enabling then to travel fast and to make trading easy because the Mongols were very serious when it came to trade. Fall After the death of Genghis Khan, the Mongolians Empire was divided into 4 parts called Khanates which were governed by his descendants and they descendant’s children. Primary Genghis Khan did not directly lead to the fall of the Empire. The 4 divided Empire continued to expand, which were the Golden Horde in Russia, Yuan Dynasty in China, the IL khanate in Middle East and the Chagatai in Central Asia.; they began falling due to inner factors and also outer. The Yuan Dynasty fell due to wrong military decisions; they failed in fending off the rebellion and resisting Chinese, the Yuan Dynasty basically ended in 1368 when they were push out of china. The IL khanate in Middle East fell because there was no one in line for the throne; he encountered the same problem as Henry VIII, Abu Sa’id who was felled to provide a male heir. Likewise the throne was taken over by warlords.( Medieval News 24/11/14) Moreover the other parts Golden Horde and Chagatai fell due to inner factors than outer factors unlike the Yuan Dynasty. Compare and Contrast Empires Power Trade Similarities British Empire The British Empire came from their knowledge of creating new technological innovations. Technology was the turning for everything in the British Empire, the creation of Guns, battle ships and vehicles. They would take down many of their enemies using Guns which had quick reloading unlike the early gun they were using. They had a strong Military with good leaders. Wanted to have the upper hand and wanted to be the greatest country. They traded raw materials with other Europeans countries and also America. They needed resources which they did not have to fuel their growing economy. The British Empire did not trade much because they had conquered many countries with resources they needed, but trading was still very important in the Empire. Both Empire wanted power, they had a lot of love for imperialism causing them to explore and conquer other countries using Military force. They had the types of leaders that always wanted to have the upper hand. Even though both Empire had conquered many countries with most of the resources they needed, trading was still very important to them. Mongolian Empire The Mongolians power came from their great leader and there great military skills. Always wanted to have the upper hand, meaning in wars they would go full on without holding anything back The Mongolians they were fast and strong; they were mostly skilful with the horses and archery, they created battle ships for them to invade Japan introducing gun powder. They had safe areas for trading and the Empire trading was very safe. Trading was very important to the Mongolians resulting in many routes from China to Caspian sea to be built. They took over silk road using force but treated it very well and also encourage trade in most parts of the region. Differences The Mongolian Empire rose due to one strong leader who had great military knowledge and skills, that leader named The Great Khan is known as one of the best leader ever to exist. The Mongols were very brutal and would destroy many cities just to show the amount of power they have and they always were blood thirsty. The British Empire would try to talk to the enemies but if the enemies did not agree to the British, they would use force. The British Empire would force were it is needed unlike the Mongols who were always about force. The British would have friendly trades but the Mongols would usually force countries into trade. They are both empire from different time periods. Conclusion We have learnt how power and trade will shape an empire, therefore answering the research question. Likewise we have that power is not always needed in an empire, unlike the Mongols who thrived on power, trade was also very important to them in order for them to acquire the resources need. Moreover the Mongols always wanted to have the upper hand, they would bring enough men to battle so that they cannot be out numbered. The British too are mostly the same but they did not thrive on power, they trade because of their growing economy and needed resources for the industrial revolution. Bibliography Morgan, David. Medieval News: The Decline and fall of the Mongol Empire.Medieval News: The Decline and fall of the Mongol Empire. Journal of the Royal Asiatic Society, 11 Jan. 2010. Web. 24 Nov. 2014. . Industrial Revolution.History.com. AE Television Networks, n.d. Web. 23 Nov. 2014. http://www.history.com/topics/industrial-revolution>. Britains Industrial Revolution (1780-1850).SparkNotes. SparkNotes, n.d. Web. 23 Nov. 2014. http://www.sparknotes.com/history/european/1848/section1.rhtml>. The British Empire through Time.BBC News. BBC, n.d. Web. 23 Nov. 2014. http://www.bbc.co.uk/bitesize/ks3/history/uk_through_time/british_empire_through_time/revision/4/>. Power.Merriam-Webster. Merriam-Webster, n.d. Web. 23 Nov. 2014. http://www.merriam-webster.com/dictionary/power>. How or Why Is Trade Important to an Empire?Yahoo! Answers. Yahoo!, 2007. Web. 24 Nov. 2014. https://answers.yahoo.com/question/index?qid=20080120001944AArTQMa>. Ping, Elizabeth. Mongol Empire and International Trade System.Academia.edu. N.p., 21 Nov. 2010. Web. 24 Nov. 2014. http://www.academia.edu/1220114/Mongol_Empire_and_International_Trade_System>. Miskovets, Nikita.Rise and Fall of British Empire. St. Petersburg: Private School  «Vzmakh », 2011. Print.

Clinically Isolated Syndrome and MS

Clinically Isolated Syndrome and MS CHAPTER 1 – GENERAL PRINCIPLES 1.1 Terminology Clinically isolated syndrome (CIS) is a central nervous system demyelinating event isolated in time that is may or may not lead to the development of multiple sclerosis (MS). It is a term that describes a first clinical episode with features suggestive of multiple sclerosis (MS). It usually occurs in young adults (19-30 years old) and affects optic nerves, the brainstem, or the spinal cord. Although patients usually recover from their presenting episode. (1) The term â€Å"clinically isolated syndrome† (CIS) is used to describe a first episode of neurologic episode that lasts at least 24 hours and is caused by inflammation and demyelination in one or more sites in the central nervous system (CNS). CIS may be presented as monofocal or multifocal: Monofocal episode:The person experiences a single neurologic sign or symptom such as an attack of optic neuritis that is caused by a single lesion. Multifocal episode:The person experiences more than one sign or symptom such as an attack of optic neuritis accompanied by weakness on one side of the body (hemiparesis) that is caused by lesions in more than one place in CNS. Individuals who experience a CIS may or may not go on to develop MS. In diagnosing CIS, the physician faces two challenges: first, to determine whether the patient is experiencing a neurologic episode caused by damage of the CNS, and second, to determine the possibility that a person experiencing this type of demyelinating episode is having high risk to develop MS. Of the people who are eventually diagnosed with MS, 85% experienced a first attack that is referred to as a clinically isolated syndrome (CIS). (1) If an MRI scan of the brain and spinal cord shows evidence suggestive of MS at the time of a clinically isolated syndrome or at the time of a second episode, then MS will be diagnosed. However, not all patients who experience a clinically isolated syndrome will go to develop MS (2). For many patients, there will be no MRI evidence suggestive of MS and no further symptoms or episodes. 1.2 history The first journal article including the term â€Å"clinically isolated syndrome† appeared only 20 years ago .Increasing availability of  magnetic resonance technology in the 80s improved diagnosis of  CNS  demyelinating disorders, and the arrival of disease-modifying medications for  multiple sclerosis  starting in mid-90s increased the importance of correct diagnosis and treatment. Long term follow up studies of patients presenting with an isolated clinical syndrome characteristic of multiple sclerosis led to the identification of risk factors for conversion to clinically definite multiple sclerosis (3). Today, no uniform consensus definition for a clinically isolated syndrome exists. In 2008, a panel of multiple sclerosis experts recommended that a clinically isolated syndrome be defined as a monophasic presentation with suspected underlying inflammatory demyelinating disease and recommended 5 subtypes based on monofocal or multifocal symptoms, presence or absence of asymptomatic MRI lesions, or patients without symptoms but with a suggestive MRI (3,4). 1.3 Epidemiology A study was made to determine whether the incidence of clinically isolated syndrome (CIS) the precursor form of multiple sclerosis (MS) that encompasses optic neuritis and transverse myelitis as well as other clinical presentations, varies by race/ethnicity in a multi-ethnic, population-based cohort (5). The methods that was used is based on electronic record searches and complete medical records review to identify all newly diagnosed CIS and MS cases in the population-based, multiethnic membership of Southern California Kaiser Permanente (KPSC) between 2008 and 2009. The KPSC membership contributed 7,410,754 person-years of observation during the study period and the racial/ethnic distribution was 36.5% white, 8.6% black, 43.4% Hispanic, 9.3% Asian/Pacific Islanders (Asian/PI) and 1.9% other (6). The results were the identification of 254 incident cases of CIS cases who did not yet met McDonald criteria for MS and did not have other obvious causes (viral, lupus, ischemia). The most common clinical presentation was optic neuritis (48.4%) followed by transverse myelitis (32.7%), other forms of mono-regional CIS (9.8%) and poly-regional CIS (9.1%). The average age at diagnosis with CIS was 42.9 years (range 14.8-80.8) and 70.5% were women. Among CIS cases, the racial/ethnic distribution was 47.6% white, 12.6% black, 33.1% Hispanic, 4.3% Asian/PI and 2.4% other. The incidence of CIS was 3.4 per 100,000 person-years. Incidence of CIS was higher in black (5.1, 95%CI=3.5-7.1) and white, non-Hispanic individuals (4.5, 95%CI=3.7-5.3) compared with white, Hispanic (2.6, 95%CI=2.1-3.2) and Asian/PI individuals (1.6, 95% CI = 0.8 2.9; p In conclusion the incidence of CIS is 3.4 per 100,000 person-years in a multi-ethnic, population-based cohort of Southern Californians. The incidence of CIS is higher in black and white individuals compared with Hispanic and Asian/PI individuals.6) 1.4 Risk of developing multiple sclerosis after clinically isolated syndrome Studies suggest that people who experienced a clinically isolated syndrome have a less than 50% risk of developing MS within five years of experiencing the initial symptoms (7). There is no single examination that can determine whether a person who experiences a clinically isolated syndrome will or will not go to develop MS. However, researchers have tried to identify factors that might influence the possibility of developing MS and help differentiate between people who have a higher and lower risk to develop MS. Though these classifications do not establish absolute risk of developing MS, they may help to guide people in making decisions about further testing or treatment (1,7). Figure 1: Progression of the disease for CIS and MS types. Source https://sbvimprover.com Factors that influence the likelihood of developing MS: 1. Type of clinically isolated syndrome Many studies have shown that different types of clinically isolated syndrome (i.e. transverse myelitis, optic neuritis, brainstem syndrome) in relation to the risk of developing MS. These studies suggest that optic neuritis is associated with a lower risk of developing MS and better long-term outcome than other types of clinically isolated syndromes (7). 2. Symptoms experienced during a clinically isolated syndrome Isolated sensory symptoms, which include tingling, numbness, or visual impairment are thought to be associated with a lower risk of developing MS compared to the presence of symptoms of motor system involvement , which are associated with a higher risk .(1) 3. MRI markers A brain MRI scan at the time of the clinical episode of CIS is thought to be the most useful predictive tool. A normal MRI scan showing no lesions is associated with a lower risk of developing MS. In the other hand, a brain scan that shows a high number or volume of lesions is associated with a higher risk of developing MS (1,7). 4. Laboratory markers A test that is used to confirm or rule out a diagnosis of MS is a lumbar puncture. A lumbar puncture involves removing and analyzing a sample of cerebrospinal fluid (CSF), specific markers in the cerebrospinal fluid have the ability to indicate MS activity. Studies have investigated whether analysis of CSF can help predict the possibility of developing MS after a clinically isolated syndrome. One of these studies was based on the data of 40 patients who presented with a clinically isolated syndrome and have been examined with MRI scanning and CSF analyzing within the following two months. Of the 15 patients who developed MS, 14 had abnormalities on MRI and 13 tested positive for markers of disease activity in their CSF. The risk of developing MS was significantly higher in patients who tested positive in CSF analysis and had abnormalities on their first MRI scan compared to patients who were negative for both or one of the tests (7,8). However, because it is less useful as a predictive tool than MRI, a lumbar puncture is not routinely recommended in cases of CIS as described in Table (1). High risk Low risk Motor system symptoms Isolated sensory symptoms High number and volume of brain lesion on MRI Normal brain MRI Table (1): Symptoms in high risk and low risk to develop MS In conclusion motor system symptoms and high number and volume of lesion on brain MRI are indicative of high risk of developing MS, in the other hand isolated sensory symptoms and normal brain MRI are most probably with low risk of developing MS (7).

Children in Malouf Essay -- essays research papers

Children take center stage in a lot of maloufs stories, but the memory of childhood is a deeper, more resonant thread throughout this collection. Pre – adolescence, particularly the ages of nine or ten, carries enormous weight in the writer’s imagination. The light from his Brisbane childhood often illuminates his narrative, and the remembered landscape often illuminates his narrative, and the remembered landscape fills in the background, but it is the child’s worldview that is the dominant concern. Malouf has talked about â€Å" the kind of fluidity of your perceptions at that time which are mostly un-judgmental†, although he acknowledges the incredible strength with which convictions are held. Most of the important questions about relationships and their foundations have begun to surface, yet the child is banished from the adult world at the same time, instilling in them a sense of mystery about the milieu of grown-ups and an awareness of the boundary t hat exists between childhood and adolescence. Maloufs younger characters exhibit many of these qualities, while the adults try to recapture the untrammeled joy of discovery they remember from their youth. â€Å"Closer† and â€Å"Blacksoil Country† are both told from the child’s point of view. Although Jordan, the ‘child’ in the latter story, is discovered to be a 150 –year-old ghost, he shares Amy’s fierce loyalty to her family, despite any objections they may have their elders’ behavior. Both children are driven to heal familial wounds: ...

Golf :: essays research papers

Sales and Marketing. â€Å"After create the product and get it to work, then you convince the consumer that they have always wanted and need it. We start with the central that the product is better, and we cam prove to them that it is better. Then we get the professional endorsement, get enough consumers to test it, and figure out what the advertising should look like† Sales 1. USA a. Off-course. 65% of CGC bussines. In five years numbers of retail off-course have increased from 1500 to 2000 b. On-course. In five years numbers of retail on-course have increased from 5000 to 7,000 i. Do not have time to spend with customers and to sell the products because they are running courses, giving lessons, selling shirts and renting golf clubs. c. No one client accounted for more than 5% of revenues. d. About 1/3 o off-course shop sold 2/3 of productds an 2/3 of on-course sold 1/3 of products e. Although on-course were considered vital to CGC, the company relied more heavily on off-course shops because the were generally better financiated f. â€Å"CGC maintained a one price policy with all customers† Thus, it provided no volume discounts, whether a customer did $ 10000 or $ 40 million of business a year† g. Callaway Golf Sales Company, CGC sold this product to customers via i. regional field representatives, ii. in house telephone salespeople iii. customer services representatives. h. Salesperson divided customers into three groups, A – B – C. which they visited weekly, monthly or four times per year depending the importance of the account i. Outside salesperson i. Maintain inventory ii. Running Demo days. 30 – 40 days per year by each salesperson. These events allowed golfers to compare CGC clubs with them culbs iii. Taking customers orders iv. Provide customers seminaries v.

Developmental Growths Of Oled Technology Engineering Essay

The importance of electronic shows has late increased due to the advanced developments of LED or light breathing rectifying tube engineering. These developments have brought LED engineering to its following degree by affecting a series of organic thin movies between two music directors, which are known as Organic light-emitting diode or ( organic visible radiation breathing rectifying tube ) . OLEDs can be used to do high efficiency shows and dynamic lighting. Due to the visible radiation emitted from the OLEDs, they do non necessitate a backlight and so are thinner and more efficient than LCD shows which presently require a white backlight. The chances of OLED engineering are great but non without its hurdlings. Presently, it costs more to bring forth OLEDs them modern LCD engineering. Similarly, their overall life clip is reasonably limited, these and other issues urgently need to be addressed to properly implement them in the consumer market.IntroductionIn the mid-20th century res earch workers at the Universit & A ; eacute ; de Nancy in France foremost produced electroluminescence with organic stuffs. These research workers developed setup that would direct excitement of the dye molecules or excitement of negatrons [ Bernius, M ] . These electroluminescent cells were developed utilizing acridine orange and mepacrine with a high electromotive force of jumping current. After their success many stuffs were studied and experimented in assorted establishments to detect a stuff that would supply a high quality visible radiation end product. It was discovered that certain plastics could be altered into conductive stuffs. This find helped the apprehension of conductive stuffs and their belongingss. These finds revolutionized the attack to digital engineering by showing a cheaper and more flexible option to expensive semiconducting materials of the clip. In 1985 the Eastman Kodak Company developed a bilayer device based on vapour deposited molecular movies that used a hole conveyance bed with a bed electroluminescence. This find was done by accident while they were experimenting with solar cells and noticed a glowing stuff that was subsequently patented and was the start of OLED engineering [ Tang, C. W. ] . This new rectifying tube showed the potency of a device that would hold improved efficiency with less power to run. Modern OLED devices are able to breathe visible radiation on their ain, unlike LCD devices that are dependent on backlight beginning to make light. Light is emitted from the smaller OLED pels with aid of a really thin organic movie bed. This bed of organic stuff is placed between two music directors, which are besides between a glass top home base and a glass underside home base kwon as the substrate. When an electric Current is applied to the two music directors, a bright, electro luminescent visible radiation is produced from the organic stuff. OLED engineering is really dynamic when it comes to light that can breathe from really little luminescent to a really high degree measured in little increases. With the add-on of colour movies, OLEDs can use the basic colour specifying pigments ruddy, green and bluish to make any coveted colour or shadiness including white [ So, Franky ] . Unfortunately, these rectifying tubes are still expensive to bring forth. Newly developing engineerings such as intercrossed light-emitting bed that consists of non-conductive polymers doped with light-emitting conductive polymers offer both mechanical and production advantages that could assist work out the disbursal of these rectifying tubes [ So, Franky ] . More research is required to develop a higher quality production of OLEDs, fortuitously with the degree of advancement already achieved with OLEDs ; it will merely be a affair of clip.BodyAt this clip OLED engineering is the taking following coevals engineering for level panel shows. OLED devices will dwell of full colour visible radiation breathing engineering, which provide high brightness, low power ingestion and great contrast. Furthermore, they are compact, lightweight, can defy important mechanical tonss have have a broad scope of operating temperatures [ Wen, S.-W. , M.-T ] . The possible for these show devices is rather big. Their application from cell phones, auto wireless to the helmet mounted index shows on the windscreen of vehicles and illuming can greatly better assorted developing engineerings. The development of phosphorescent stuffs like OLED, can be non merely use to expose devices, but besides as a thin movie light beginning that may replace legion incandescent big and expensive non organic LED beginnings. OLEDs produce light by the recombination of negatrons and holes. When a electromotive force is applied across the device, negatrons are injected from cathode and holes are injected from anode. Transport and radiative recombination of electron-hole braces is at the emissive polymer beds [ M & A ; uuml ; llen, K. , ] . As the negatrons bead into the holes, they release energy in the signifier of visible radiation. The colour of the visible radiation emitted depends on the composing of the organic emissive bed. Multiple beds can be combined in one device to bring forth any colour including white.Material efficienciesThe chief demands for OLED stuffs are high luminescence in the solid province, good bearer mobility, good thermal and oxidative stableness and good colour pureness [ Wen, S.-W. , M.-T ] . The i ¬?rst coevals of efi ¬?cient OLEDS developed from Eastman Kodak was based on i ¬Ã¢â‚¬Å¡uorescent stuffs. In this instance, the emanation of visible radiation is the consequence of the recombination of vest excitons or nomadic concentration of energy in a crystal. However, the internal efi ¬?ciency is limited to 25 % [ M & A ; uuml ; llen, K. , ] . The 2nd coevals uses phosphorescent stuffs where all excitons emit through an efi ¬?ciently four times more than i ¬Ã¢â‚¬Å¡uorescent stuffs. The presence of heavy atoms such as Ir or Pt additions spin-orbit yoke, favours intersystem traversing and allows radiative three passages. Baldo et Al. 30 were the i ¬?rst to describe the usage of green phosphorescent dye to increase the device efi ¬?ciency. Highly efi ¬?cient viridity and ruddy electro phosphorescent emitters have been demonstrated with internal quantum efi ¬?ciencies nearing 100 % . 31,32 The highest aglow efi ¬?ciency of 70 lumen W?1 reported up to now was obtained by Ikai et Al. 33 utilizing tris ( 2-phenylpyridine ) Ir ( III ) ( Ir ( ppy ) 3 ) phosphorescent dye in an improved device construction. Phosphorescent stuffs have besides been used in polymer engineering ( wet procedure ) . 34 The stuffs used for OLEDs are formless or semi-crystalline i ¬?lms. For SM-OLED, typical p-type stuffs are derived functions of triarylamines, and n-type stuffs consist of derived functions of metal chelates such as tris ( 8-hydroxyquinolato ) aluminum ( III ) ( Alq3 ) , triazoles or oxadiazoles. The efi ¬?ciency is improved by doping the breathing bed with assorted organic dyes as shown in Table 1. By and large the doping rate is about 1-2 wt % and this solution has been widely used to tune the coloring material and to better the device life-time. It has been demonstrated that by doping the host Alq3 with assorted guest molecules such as coumarin 540 ( C540 ) , 2,4-bis ( dicyanomethylene ) – 6- ( p-dimethylaminostyryl ) -4H-pyran ( DCM1 ) or [ 2-methyl-6- [ 2- ( 2,3,6,7-tetrahydro-1H,5H-benzo [ ij ] quinolizin-9-yl ) ethenyl ] -4H-pyran-4-ylidene ] propanedinitrile ( DCM2 ) , the electroluminescence efi ¬?-ciency can be improved by a factor of two at least. 7 Furthermore, by utilizing these dopants, a broad scope of colorss from greenish-blue to orangish-red can be obtained.StabilityDevice stableness is an of import issue for an emissive engineering such as OLEDs, and peculiarly differential ripening of the three primary colourss. D espite the absence of any standardised measuring method, the device life-time is normally dei ¬?ned as the average clip to half-brightness. It is by and large assumed that for show applications, except likely for portable electronics, a life-time of over 20 000 H with a sensible brightness degree of at least 100 cadmium m?2 is necessary. However, as discussed subsequently in this paper, to accomplish such a degree of show brightness, the luminosity of each pel needs to be much higher, and it has been widely shown that the life-time of OLEDs beads dramatically for high luminosity values. Degradation phenomena occur both under operating conditions and while the device is in storage, and consequence in a lessening in device luminosity and an addition of the on the job electromotive force over clip for a changeless current denseness value. Three distinguishable debasement mechanisms have been identii ¬?ed in small-molecule-based OLEDs: 46 dark-spot debasement, ruinous failure and in trinsic debasement. While the i ¬?rst two debasement manners can be moderately solved by agencies of equal control over the device fiction conditions ( clean room, glove-box, encapsulation ) , the intrinsic debasement mechanism is more ambitious and still remains an issue for OLED engineering and peculiarly for the bluish colour. Signii ¬?cant activity is taking topographic point in order to better device life-time by utilizing new stuffs that are immune to oxidization and by developing efi ¬?cient encapsulation procedures. High glass passage temperature ( Tg ) stuffs are desired in order to acquire stable devices under operation. Lifetimes now reported in the literature for the most advanced i ¬?rst coevals RGB stuffs ( i ¬Ã¢â‚¬Å¡uorescent SM stuffs and polymers ) are good over 20 000 H at room temperature and at least for luminosity up to 100 cadmium m?2. Nevertheless, the bluish life-time remains weaker ( peculiarly for polymer stuffs ) which could do a ruddy displaceme nt of the show due to differential ripening of RGB colourss. Typical life-time values are shown in Table 2 for the 2nd coevals of stuffs. 47 Efi ¬?cient and stable bluish phosphorescent stuffs are non yet available and remain a challenge for the chemist. One has to maintain in head that the life-time drops dramatically with increasing temperature, and most of the paradigms developed so far have a life-time of 6000-8000 H at room temperature, which is non high plenty for more demanding applications such as telecasting or computing machine shows. In contrast to other show engineerings, OLED shows can be fabricated on i ¬Ã¢â‚¬Å¡exible substrates but so far such i ¬Ã¢â‚¬Å¡exible devices have non reached the market owing chiefly to their limited life-time. Effective encapsulation ( both on the underside and top side of the device ) of i ¬Ã¢â‚¬Å¡exible OLED shows is still an industrial challenge. A reappraisal of thin-i ¬?lm pervasion barrier engineering for i ¬Ã¢â‚¬Å¡exible O LEDs has been published late. 48Future TendenciesOLED engineering is the following large thing. It is a new engineering used to make thin, efficient and bright shows and illuming panels. OLED shows have many advantages over LCDs every bit good more colourss, increased brightness and contrast ratio, faster response clip for full gesture picture and less power ingestion. OLEDs devices are highly efficient between 95 – 99 % of the input energy converted to visible radiation. Since the beds that make up the OLED are really thin, photons are non trapped within the active part, as can be the instance with LCD devices. The contrast ratio is an country where OLED show trumps plasma show though, since it offers blacker inkinesss and brighter Whites. The contrast ratios for plasma shows are around the 5,000:1 grade whereas for OLED shows this figure runs up to 1,000,000:1 [ Merson, Gary ] . Both displays employ pels that are emissive in nature and make visible radiation instead than ba rricade the visible radiation from an external beginning. This blocking of light creates a great egress experience with broad position capablenesss. One possible hereafter vision for OLED engineering is the usage on transparent Windowss. These devices would work like a regular window by twenty-four hours. At dark it could be switched on and go a light beginning or an internal pilotage system. This could be possible because OLED allows transparent shows and light beginnings. The current province of OLED engineering is really exciting since the many old ages of its development is eventually demoing really originative results. Thin movie shows and luminescent lighting applications have greatly progressed with OLED structured developing engineerings. The chances of OLED engineering are great but non without its hurdlings.DecisionOLED is an emerging new engineering for thin panel shows and luminescents. It can be used for mp3 participants, cell phones, digital cameras or handheld gambling devices. The field of applications for OLED shows is wide. Compared to LCD and plasma OLED is a better engineering in all facets. OLED show features develop perfect black, sing angles, highly fast response clip, true colour deepness, highly slender frame with low power ingestion. The lone downside of the OLED engineering is the monetary value and its life-time. Currently, OLED shows are merely come ining the market so their production costs and monetary values are really hi gh. Plasma and LCD shows have been around for many old ages, so they are much cheaper. This factor along with the long life of Plasma shows gives them the border in the current market, but OLED engineering is a developing engineering. As the engineering progresses the monetary values of these shows will diminish and their popularity will increase therefore they will slowly push plasma shows off the market. This engineering has great possible and has a really broad scope of applications. It has important cost advantage compared with the production engineering of liquid crystal matrices. These devices are much less rich in stuffs ; they require a significantly smaller figure of fabricating operations. Though OLED engineering is still being developed, assorted signifiers are already on the market such as Super AMOLED shows, in the close hereafter we will see more advanced presentations of this developing engineering and its benefits every bit shortly as the hurdlings are overcome.

Power of Emotional Branding

The Power Of Emotional Branding Scope – This paper attempts to define emotional branding & techniques used to achieve the same â€Å"People spend money when and where they feel good† – Walt Disney The word brand is derived from Old English meaning â€Å"burning stick† (and ultimately from the Indo-European word meaning â€Å"to be hot†). Livestock branding was used by the ancient Egyptians as early as 2700 BC as a theft deterrent, as stolen animals could then be readily identifiable. A Brand is something that encapsulates the key features of the product – its image, usage and price – in an easily recognizable and interesting form. From the consumer viewpoint, the brand is a signal of quality. Their positive experience with brands helps establish both a preference for the brand as well as an emotional attachment. Advertisers today do not advertise by simply selling a product to consumers but rather to sell a lifestyle and an identity through their products. The emotional branding falls in the zone of pull strategy. Emotional branding targets pain points like ladies & children. Brands enable their owners to enjoy sustainable competitive advantages—and therefore superior financial performance. We can consider that as per the Maslow’s pyramid different people have same needs at different stages of their life. So the emotional branding is done depending upon the product and the niche in which it has positioned it self. Like for a trendy ladies bicycle you would not take a muscle man for emotional branding rather the emotions will be focused on a pleasing looking young lady with whom the other girls can identify themselves with . Here we would like to say that the characters shown in the emotional branding should not always be the end users , it could be aimed at the decision makers. Like for example a baby shown in the advertisement is a very strong catalyst for mothers who are the decision makers ,to purchase the product. When for emotional branding if the organization shows a player or is showing a celebrity it wants to state the message that its product also has in it the energy, skills or looks like the brand ambassador. For experiential or credence goods, product quality is often difficult to discern even after consumption, and you might need extensive experience before arriving at such an assessment. After all, you do not drive a car for a week and become convinced of its overall reliability! In such cases, the consumer’s brand perceptions of intangibles such as implied reliability; quality and image of product innovation and expertise play a critical role in determining customer loyalty. Experience with a brand lowers perceived risk and enhances loyalty. Lack of experience with a product leads to higher risk perceptions reducing the likelihood of that option being tried by consumers. Thus, in â€Å"experience† goods consumer often rely on the sellers’ expertise. In this case the sellers brand associations lead the consumer’s choice. Recently Toyota appointed Aamir Khan as their Brand ambassador for their Innova model , the link is perfect ness off all features between both. Products confirm to some specifications, comply with some tolerance range and confirm to some quality standards. The product-features get translated to functional value propositions (FVP) for the customer. The better functional value proposition could be also be offered by offering similar functionalities at lesser price. Thus, the products offering just functional value proposition are quite vulnerable. A better safeguard is to offer the customer an emotional reason to purchase over and above the functional one. Let us call it Emotional Value Proposition (EVP) The emotional reason is difficult to be replicated by the competitor, hence, even of the competitor matches the FVP, EVP creates the immunity. The customer starts seeing a definite benefit in associating with it. Successful brands own the emotions in the customers mind. The customers associate feeling of safety with Volvo and trustworthiness with TATA. Over a period of time the Brands develop a relationship with the customer. Since, the Brands consistently evoke the emotions, customers tend use them to express themselves. That is the ultimate level the Brands can reach. At this level, they become the part of customer’s personality. The only a handful Brands can achieve this enviable position and therefore become immortal. Out of close to 50 Tea brands tracked in NRS 2002, there is only one brand that has made to the Superbrand status in India. Each brand offers a tangible functional value proposition, the missing link is emotional connect. Surf, Pears, Maruti, Titan, TATA are all brands that people have come to trust and love because they have not only delivered exceptional products but a great experience to go with them. [pic] [pic] Branding began as a way for consumers to identify the product with the craftsman . Today the link between product and name may be more tenuous but it’s as effective as ever . Celebrities like Jennifer Lopez and Amitabh Bachan lend star power to products that otherwise would be starting from zero to create an identity and image in the minds of consumers. In the late 80’s the handloom saris of Sambalpur , Orissa got a indirect celebrity branding due to the use by the late then Prime Minister of India Smt. Indira Gandhi & adopted by one of the news anchors of Doordarshan. Celebrities are brands. They are defined by what people think about them, they have a competitive positioning relative to other celebrities. Fans of celebrities get excited when they see them; they want their endorsement; they often feel some kind of affinity to what a particular celebrity â€Å"stands for. When a celebrity becomes the face of a charity, or lends his name to another product or service, customers of that celebrity show rising levels of interest in the associated organization, product or offer. Some of the image of the celebrity is â€Å"transferred† to the third party. The inherent upside of attaching a celebrity to a brand is that the brand literally has a face, name and personality that immediately projects an image of a living, breath ing, credible person as opposed to a faceless corporate entity. The downside is that individuals are not as stable or as easily controllable as corporate entities. As fame comes and goes, so goes the brand. But when the star is ascending, the idea is to capitalize on the glamour of celebrity by selling a piece of the dream. Jennifer Lopez sells music, movies, clothes and perfume bearing her name. The brands are aspirational and literally sell the fairy-tale like qualities of the celebrity and his/her life. KBC is a hit because for the first time, Indian TV participants are able to walk home with large amounts of money, which taps into a basic, if often denied, human characteristic: greed. But the biggest plus factor in the show is Bachchan. His importance lies first in his stature as a past Bollywood star; his skill as a host is a bonus. Bachchan brand has transitioned from the angry young underdog fighting for social justice, to a caring achiever who, having journeyed from rags (in a manner of speaking) to riches, is willing to hold your hand and guide you along the same path. He’s the striver who succeeded and the people love him for it. Legend has it that Tommy Hilfiger’s clothing brand enjoyed a US$ 100 million sales climb over a one year period after rapper Snoop Dogg appeared clothed in a Hilfiger logo rugby shirt on television program â€Å"Saturday Night Live. J. Lo’s first perfume â€Å"Glow by J. Lo,† released in 2002, was an instant hit among 15 to 21 year old females – the same group who buy her albums. While no exact figures are public, in early January 2003, industry observers estimated that her fragrance sales totaled $44 million in the scent’s first four months. Similarly we have Michael Jordon associated with Nike which catapulted its sales from about $1 billion (1985) to over $9 billion (1997). Pierre Cardin is often cited as an example of an over-extended brand, which lost credibility for exactly this reason. When there were more extensions and diffusion lines than core product, the brand almost collapsed. By analogy, if David Beckham does too many non-footballing activities, of if Jennifer Lopez launches too many clothing lines, one suspects that they will no longer be taken seriously in their day jobs. Amitabh Bachan is likely to loose his brand appeal if he continues to advertise for literally anything & everything . Key Mandates for Emotional Branding From Consumers to People: Consumers buy, People live. Create a desire in a customer in a positive manner without harassing them. From Product to Experience: Product fulfill needs, experiences fulfill desires. Customers buying just for need is driven by price and convenience. A shopping experience as being provided in the modern Malls has added value and will remain in consumers emotional memory as a connection made on a level for beyond need. From Honesty to Trust: Honesty is the best policy. Truth is even better. It needs to be earned. One of the most powerful moves towards building consumer trust was retailer’s implementation of the â€Å"no questions asked† return policy some years ago. From Quality to Preference Quality is a necessary offering if you want to stay in business; it is expected and had better be delivered. Preference toward a brand is the real connection to success for example Amul. There is no stopping a brand when it is preferred. From Notoriety to Aspiration :Being known does not mean that you are also loved! Reliance Industries is a household name in India. But the company’s recent malpractices in the telecom sector (where TDSAT imposed a fine of Rs. 150 crore to be paid to Department of Telecom) are not something that a customer would aspire emotionally. So more than visibility, a brand has to be inspirational. From Identity To Personality : Identity is recognition. Personality is about character and charisma! Identity is descriptive. It is recognition. Personality is about character and charisma. Brand identities are unique and express a point of difference on the competitive landscape. They have a charismatic character that provokes an emotional response. BSNL has a strong identity, but Airtel has personality. From Function to Feel Functionality of a product can become stale if its appearance and usage are not also designed for the senses. The Apple iMac and Gillette razors are brands that are focused on presenting fresh shapes and sensory experiences consumers appreciate. From Communication to Dialogue Communication is telling. Dialogue is sharing, a two-way street, a conversation with the consumer. From Service to Relationship If we greet customers, exchange a few extra words with them and then custom-make a drink exactly to their taste, they will be eager to come back. † – Howard Shultz, CEO of Starbucks. Service involves a basic level of efficiency in a commercial exchange. But relationship means that the brand representatives really seek to understand and appreciate who their customers are. A well-managed celebrity endorsement comes down to â€⠀ the ability to convey to the target market that the celebrity is benefiting from the brand, and they will too. So Emotional Branding is the new mantra. As Mike McNight said, â€Å"People don’t really care how much you know until they know how much you care. † Bibliography Marc Gobe – Emotional Branding, Allworth Press Vivek Vaidya – Separating Brands from Labels , Associate Project Director – Vertebrand Management Consulting Rajendra Srivastava , Greg Metz Thomas – The Executive’s Guide to Branding ,Corporate Performance and Brands: The Risk and Return Effects of Branding – Zyman Institute of Brand Science, Emory University’s Goizueta Business School. [email  protected] com , [email  protected] com. Alycia de Mesa – Sell-lebrity : Products Get Star Treatment Chris Grannell and Ruwan Jayawardena – Celebrity Branding Cabell AK – Celebrity Endorsements –Reach for the Stars Vincent Grimaldi – The Fundamentals of Branding David Liss – The Brands We Love to Hate Angela Phipps Towle – Celebrity branding Glenn Livingston, PH. D. -Emotions vs. Emotional Benefits in Marketing Executive Solutions, Inc. Syosset New York ,[email  protected] com Raju Bist – A brand in the life of Bachan