Saturday, August 17, 2019
How to Become a Straight a Student
Contents Cover Page Title Page Introduction Part 1. Study Basics Step 1 Manage Your Time in Five Minutes a Day Step 2 Declare War on Procrastination Step 3 Choose When, Where, and How Long Part One Cheat Sheet Part 2. Quizzes and Exams Step 1 Take Smart Notes Step 2 Demote Your Assignments Step 3 Marshal Your Resources Step 4 Conquer the Material Step 5 Invest in ââ¬Å"Academic Disaster Insuranceâ⬠Step 6 Provide ââ¬Å"A+â⬠Answers The Plan in Action Part Two Cheat Sheet Part 3. Essays and Papers Step 1 Target a Titillating Topic Step 2 Conduct a Thesis-Hunting ExpeditionStep 3 Seek a Second Opinion Step 4 Research like a Machine Step 5 Craft a Powerful Story Step 6 Consult Your Expert Panel Step 7 Write Without the Agony Step 8 Fix, Donââ¬â¢t Fixate The Plan in Action Part Three Cheat Sheet Conclusion Acknowledgments Getting in is just the beginning Copyright Page Introduction ââ¬Å"My friends always wondered why I was never in the library, but instead in the student center socializing, or at a party, or at an event. They said I made it ââ¬Ëall look so easy. ââ¬â¢Ã¢â¬ Anna, a straight-A college studentThis is not your average college study guide. Unlike the titles next to it on the shelf, none of the advice presented here was devised by professors or self-proclaimed academic skills experts. I promise that you wonââ¬â¢t find any mention of the Cornell note-taking method, mental map diagrams, or any other ââ¬Å"optimal learning techniqueâ⬠crafted in an office or laboratoryââ¬âenvironments far removed from the realities of typical college life. Instead, this book revealsââ¬âfor the first timeââ¬âthe study habits used by real straight-A college tudents. All of the advice that follows was distilled from a series of interviews I conducted with a large group of top-scoring undergraduates. These participants were drawn predominantly from the Phi Beta Kappa rolls of some of the countryââ¬â¢s most rigorous colleges and u niversitiesââ¬âincluding Harvard, Princeton, Yale, Dartmouth, Brown, Columbia, Duke, Amherst, and Skidmoreââ¬âand they were carefully chosen to represent a wide variety of academic concentrations. In each interview, I asked the student to detail his or her study habits.The questions ranged from the general (ââ¬Å"How do you defeat the urge to procrastinate? â⬠) to the specific (ââ¬Å"What techniques or systems do you use to locate and organize sources for a research paper? â⬠). If the questionnaire revealed the student to be a grindââ¬âsomeone who earns high grades simply by studying an excessive amountââ¬âI discarded the responses. I was interested only in students who improved their grades through smarter, more efficient study skillsââ¬ânot through longer hours and more painful study sessions. How did I know such students existed?I am one of them. When I arrived as a freshman at Dartmouth College, I had no idea how to prepare for exams or write coll ege-level papers. Like most students, I left high school believing that to study meant to reread your class notes and assignments as many times as possible and that paper writing required you to sit down in front of your computer and start typing until you finished. The problem, however, is that college is not high school. The material to be mastered is much more complicated and the professors have higher expectations.In the college environment, simple brute force study methods can end up requiring a lot of time and causing a lot of pain. Nevertheless, most students still rely on them. And this is why they find themselves regularly pulling all-nighters and developing an antagonistic attitude toward their courses. The taxing effects and spotty success of these methods also underlie the common belief that only geniuses and grinds can score top grades. When I first entered college, I shared in these beliefs. But soon I became dubious. It didnââ¬â¢t take long for me to decide that th ere had to be a better way to learn the material.The results of my studying using simple techniques varied widelyââ¬âIââ¬â¢d spend all night hacking away at an essay and end up scoring a B-, or give what I thought was a frantic last-minute review for a quiz and score an A. I constantly felt like I was behind in my reading, and there always seemed to be new deadlines on the horizon that I had to scramble to meet. It was truly a chaotic existence. But when I looked around, all of my friends seemed to be having the same experienceââ¬âand none of them seemed willing to question it. This didnââ¬â¢t sit right with me.I wasnââ¬â¢t content to work in long, painful stretches and then earn only slightly above-average grades for my efforts. I wanted to be exceptional. And I wanted to achieve this without having to sacrifice sleep or my social life. To many students, such a goal may sound hopelessly hubristic. But Iââ¬â¢m an optimist by nature, and, observing the sorry state of my current study skills, I was convinced that I could do better. It took me most of my freshman year to construct, through repeated experimentation, a toolbox of sufficiently improved study habits.But once I had perfected them, the results were profound. Of the thirty-six courses I took between my sophomore and senior years of college, I scored exactly one A- and 35 perfect As. The most stunning piece of this transformation, however, was how much less time I had to spend on studying. As my strategies became more refined, the hours required were reduced. By my senior year it got to the point where, during finals periods, I would sometimes pretend to be heading off to the library just so I wouldnââ¬â¢t demoralize my roommates, who were preparing for yet another grim all-nighter.What was my secret? Efficiency. The simple truth is that the brute force techniques used by most students are incredibly inefficient. When it comes to exam preparation, passive review is not an effective way to learn complicated concepts. Itââ¬â¢s also mentally draining, which further diminishes the rate at which you can absorb and internalize information. For paper writing, this same problem holds. When you approach the task without proper preparation, it becomes incredibly tiring and you can end up spinning your wheels.After a while, even the formation of coherent sentences becomes difficult and time intensive. In contrast, the techniques I came up with were so streamlined that I could learn more material than my classmates and actually spend less time studying. By eliminating stupid habits and wasted effort, I transformed exam prep and paper writing from a dreaded chore to a targeted activity. For a while, I was convinced that I was unique for having discovered such a smart approach to learning. But, alas, this illusion was soon shattered.It occurred during the winter of my senior year, when I was attending a ceremony celebrating my induction, along with thirty other classmat es, into Phi Beta Kappa. This group represented, more or less, the thirty students with the highest G. P. A. s out of my class of over a thousand. Accordingly, I had arrived at the venue prepared to spend the evening with some serious nerds. As it turns out, however, I was in for a surprise. Upon walking through the door that night, I was immediately struck by how many of the other students I knew socially.These were people who, given their level of visibility on campus, I never would have imagined were scoring straight As. They were magazine editors, frat boys, and crunchy environmentalists. I knew them from parties and campus clubs and through mutual friends. They were, for the most part, normal, well-rounded, and interestingââ¬ânot at all the type of super-grind one might assume would occupy such an elite level of academic achievement. The lesson of that night was obvious: Perhaps I was not, in fact, as unique as I had first imagined.Maybe there were others out there who had discovered similar secrets to academic success. The writer instincts in me soon took over. Fascinated to know exactly how these seemingly normal students had done so well, I sent all of my fellow Phi Beta Kappas a survey about their study habits. Most were happy to share their methods and I quickly confirmed that my suspicions were true. Not only were many of them using innovative, homegrown study strategies, but many of these strategies were surprisingly similar to those that I had developed during the previous few years.At the time I had just finished editing the manuscript for my first book, How to Win at College, so I wasnââ¬â¢t exactly eager to get started right away with another massive writing project. But after seeing these initial survey responses, I knew I had stumbled onto something big. While most college students toil arduously through the study and paper-writing processes, there exists an elite group of undergrads who have discovered unconventional strategies for ea rning much higher grades in much less time. I wanted to share these secrets with other students, and thus the idea for this book was born.Soon I was sending out more questionnaires to more straight-A students at colleges around the country, until I gathered enough responses, from students with enough different backgrounds and majors, to distill the advice presented in this guide. In the pages that follow, you will discover the details of these often surprising study strategies. Iââ¬â¢ve included examples and case studies throughout the book to demonstrate how to apply the advice in many different reallife academic situations. You will learn how to: â⬠¢ Manage your time and deal with the urge to procrastinate. Take targeted notes in class. â⬠¢ Handle reading assignments and problem sets with ease. â⬠¢ Prepare efficiently for exams. â⬠¢ Master the art of exam-taking. â⬠¢ Write incisive critical analysis essays. â⬠¢ Conduct thorough research. â⬠¢ Write st andout term papers. Remember, this advice comes from real students and was honed, through trial and error, in real college classrooms. This distinction is important. Itââ¬â¢s what separates this book from the many existing study guides that sit next to it on the bookstore shelf.As mentioned, most study guides are written either by professors or academic skills experts, many years separated from their own college experience. The result is that the authors of these guides are disconnected from the realities of undergraduate life. For example, How to Study, by college professors Allan Mundsack, James Deese, and Ellin K. Deese, suggests that students wake up at 7 A. M. each morning, go to sleep by 11 P. M. each night, and on many days schedule only a single hour of ââ¬Å"recreation,â⬠with the rest of the time dedicated to attending class, eating, or working.One gets the feeling that these professors havenââ¬â¢t spent much time socializing with students lately. Even their pl an for Fridayââ¬âthe biggest party night of the weekââ¬âhas the student working until 10 P. M. , taking a one-hour break, then turning in by eleven. Student Success Secrets, written by Eric Jensen, a learning expert and professional public speaker, offers equally out-of-touch suggestions. His tips to help you remember concepts learned from a reading assignment include ââ¬Å"put it in a picture or posterââ¬âuse intense colors,â⬠ââ¬Å"act out the material or do a fun role play in your own room,â⬠or ââ¬Å"create or redo a song; make a rap. Just try to imagine a sophisticated liberal arts major attempting to make a rap about her recent reading assignment concerning post-structuralist interpretations of pre-Victorian English literature! (Key question: What word rhymes with ââ¬Å"Foucaultâ⬠? ) The granddaddy of all unrealistic study guides, however, just might be What Smart Students Know, by Princeton Review cofounder Adam Robinson. In this best-selling gu ide, Robinson suggestsââ¬âand I swear I am not making this upââ¬âthat students approach a reading assignment as a twelve-step process! Thatââ¬â¢s right, twelve separate steps.Before you even crack the actual assignment, Robinson suggests that you jot down questions about the importance of the reading and then take notes on what you know about the topic, what it reminds you of, and what you want to learn. He then asks you, among other things, to read the assignment a total of three separate times, write and then rewrite your notes, represent the information in picture form, construct ââ¬Å"question charts,â⬠and devise mnemonics to help you memorize the concepts. Needless to say, this approach to a simple reading assignment is humorously unrealistic.I even did a little math. For a typical college-level liberal arts course, a student might be assigned an average of two hundred pages of reading a week. In his book, Robinson provides a one-page sample reading and descri bes twenty-three different questions that students might ask about it. At this rate of twenty-three questions per page, spending thirty seconds on each query, we would end up spending around forty hours a week (i. e. , a full-time jobââ¬â¢s worth of time) simply completing one of the twelve steps on the reading assignments for just one class.Sounds like a great plan! These examples highlight the simple truth that the advice in most existing study guidesââ¬âwritten by ââ¬Å"experts,â⬠not studentsââ¬âis often impractical and time consuming. How to Become a Straight-A Student, on the other hand, is the first guide based on the experiences of real college students, and it was written to provide an alternative to the other titles on the market. In the pages that follow, you will find homegrown strategies that are compatible with the demands of your day-to-day student life.They may not be as elaborate as the intricate systems devised by the ââ¬Å"experts,â⬠but the yââ¬â¢re easy to implementââ¬âand they get the job done. Best of all, when you start putting these strategies into practice, you will experience immediate results. Keep in mind: If you find a piece of advice that doesnââ¬â¢t quite fit your needs or circumstances, thatââ¬â¢s okay. In fact, you should expect this. Each of the students I interviewed for this book had his or her own unique take on the best way to study. Follow their lead and, when stuck, experiment.Replace techniques you donââ¬â¢t like with ones that seem better. If these new techniques work, keep them; if they fail, replace them with something else. The key to improving your grades without becoming a grind cannot be found in any single study habit. It is, instead, rooted in the big picture decision to reject rote review once and for all and begin the flexible search for strategies that work better for you. Above all, remember that college is a multifaceted experience, of which grades are just one of man y important pieces.Itââ¬â¢s my hope that this book will help you painlessly conquer this one piece so you can have more time and energy to explore all of the othersââ¬âthe friends, the unburdened idealism, the heroic beer consumptionââ¬âthat make these four years so rich. A common complaint I hear from students is that they never seem to have enough time to finish all of their work. They vent about how many hours they spendââ¬âlate nights reviewing in the library, weekends sacrificed to paper writingââ¬âbut no matter how hard they try, there always seems to be something else due.As Matthew, a straight-A student from Brown, explains, itââ¬â¢s easy for college students to become ââ¬Å"stuck in a state of permanent catch-up. â⬠Understandably, these students feel like they have reached their academic limit; they believe that unless they forgo sleep or any semblance of a social life, there are simply not enough hours in the day to stay on top of all their sch oolwork. Letââ¬â¢s start by getting one thing clear: This belief is false. The problem here is not the amount of available hours, but rather how each hour is spent. I know this from firsthand experience.While researching this book, I spent time with some of the countryââ¬â¢s most accomplished students, and I can assure you that no matter how diligent you think you are, there is a Rhodes scholar out there who fits in three times the amount of work and activities you do and probably still manages to party harder than you would ever dare. I donââ¬â¢t mean to imply that everyone should aim to become a drunken Rhodes scholar (though it would certainly be fun to try); rather, my point is that a surprising amount of work, relaxation, and socializing can be extracted from a single twelve-hour day.A lack of time, therefore, isnââ¬â¢t enough to explain why so many students feel overwhelmed. So what does explain this phenomenon? The answer, as it turns out, has much more to do with how we work than what weââ¬â¢re trying to accomplish. As humans, our minds have evolved to prefer short-term tasks such as ââ¬Å"run away from that lionâ⬠or ââ¬Å"eat food. â⬠Therefore, when you walk into the library on a Sunday morning with the goal of finishing all of your homework and writing a paper, your brain isnââ¬â¢t happy. The idea of spending eight consecutive hours trapped in a study carrel is dispiriting.Plus, itââ¬â¢s hard to focus for that long, so pretty soon fatigue will set in, your concentration will wander, and every distraction will suddenly seem impossibly appealing. Before you know it, the day will be over and youââ¬â¢ll realize that you havenââ¬â¢t accomplished much productive work at all. The next day, new assignments will pile onto those you didnââ¬â¢t finish on Sunday, and the tedious process starts all over again. Jason, a straight-A student from the University of Pennsylvania, uses the term ââ¬Å"pseudo-workingâ⬠to describe this common approach to studying.The pseudo-worker looks and feels like someone who is working hardââ¬âhe or she spends a long time in the library and is not afraid to push on late into the nightââ¬âbut, because of a lack of focus and concentration, doesnââ¬â¢t actually accomplish much. This bad habit is endemic on most college campuses. For example, at Dartmouth there was a section of the main library that was open twenty-four hours a day, and the students I used to see in there late at night huddled in groups, gulping coffee and griping about their hardships, were definitely pseudo-working.The roommate who flips through her chemistry notes on the couch while watching TV is pseudo-working. The guy who brings three meals, a blanket, and six-pack of Red Bull to the study lounge in preparation for an all-day paper-writing marathon is also pseudo-working. By placing themselves in distracting environments and insisting on working in long tedious stretches, these stud ents are crippling their brainââ¬â¢s ability to think clearly and efficiently accomplish the task at hand. The result is fatigue headaches and lackluster outcomes. The bigger problem here is that most students donââ¬â¢t even realize that theyââ¬â¢re pseudo-working.To them pseudo-work is workââ¬âitââ¬â¢s how theyââ¬â¢ve always done it, and itââ¬â¢s how all of their friends do it. It never crosses their mind that there might be a better way. Straight-A students, on the other hand, know all about pseudo-work. They fear it, and for good reason. It not only wastes time, but itââ¬â¢s also mentally draining. There is just no way to be wellbalanced, happy, and academically successful if youââ¬â¢re regularly burning through your free hours in long, painful stretches of inefficient studying. The students I interviewed for this book emphasized again and again the importance of avoiding this trap.In fact, when asked what one skill was most important in becoming a non -grind straight-A student, most of them cited the ability to get work done quickly and with a minimum of wasted effort. So how do these students achieve this goal? A big part of the solution is timingââ¬âthey gain efficiency by compressing work into focused bursts. To understand the power of this approach, consider the following simple formula: work accomplished = time spent x intensity of focus Pseudo-work features a very low intensity of focus. Therefore, to accomplish something by pseudo-working, you need to spend a lot of time.The straight-A approach, on the other hand, maximizes intensity in order to minimize time. For example, letââ¬â¢s rank intensity on a scale of 1 to 10 (with 10 being the most intense). Assume it takes ten hours to finish studying for a test by pseudo-working with a low intensity score of 3. According to our formula, this same amount of work can be accomplished in only three one-hour bursts, each with an intensity of 10. The work that took you all da y Sunday to complete could instead be finished by studying an hour after breakfast, an hour after lunch, and an hour after dinnerââ¬âthe rest of the day being free for you to relax!With this formula in mind, you can begin to understand why many straight-A students actually study less than their classmates: They replace long, low-intensity stretches of work with a small number of short, high-intensity sessions. Of course, this is not the whole story behind their success; what straight-A students actually do in these short bursts is also crucialââ¬âtechnique is just as important as timing. Part Two (Quizzes and Exams) and Part Three (Essays and Papers) of this book are dedicated to these technical details.But learning how to follow an efficient schedule, and banishing pseudo-work from your college experience for good, is a crucial first step toward your academic overhaul. To accomplish this transformation, however, you will need to gain control over your lifestyleââ¬âand t hatââ¬â¢s often no small task. For example, you will need to spread out the intense work sessions so that you have time in between to recharge. This requires basic time-management skills. Youââ¬â¢re also going to have to overcome your urge to procrastinate, because scheduling your work is meaningless if you donââ¬â¢t actually work in the time you set aside. This requires self-motivation.Finally, to obtain the highest possible levels of intensity, you need to choose the right locations, times of day, and durations to study. If you arenââ¬â¢t careful about how you select these three factors, you can unintentionally sabotage your ability to focus. This requires a smart planning strategy. Part One will teach you how to satisfy these requirements. It begins with the presentation of a simple timemanagement system, customized for the busy college lifestyle. Donââ¬â¢t be frightened, the system is incredibly lightweightââ¬âitââ¬â¢s designed to require only five minutes a day of planning and can survive periods of neglect.Part One then continues with a collection of battle-tested strategies to help you fight procrastination. This advice comes straight from the experiences of real students and has been proven to work amid the chaos and distractions of the typical undergraduate lifestyleââ¬âit is simple, easy to apply, and surprisingly effective. This part concludes with a discussion of when during the day, where on campus, and for how long to study to maximize your productivity. The students interviewed for this book experimented extensively to find the right answers to these key questions, and, in this final step, I pass these answers on to you.Together, these basic skills are the foundation upon which all the advice in this book is built. Without them, youââ¬â¢ll be unable to implement the specific study techniques described in the parts that follow. Master them, however, and you will experience improvements in all aspects of your lifeâ⬠ânot just grades. Youââ¬â¢ll have more free time, youââ¬â¢ll get the sleep you crave, youââ¬â¢ll party harder, and youââ¬â¢ll be able to devote more energy to your extracurricular interests. So relax. You are about to take your first step toward a much more enjoyable and productive college experience. Step 1Manage Your Time in Five Minutes a Day Real straight-A students, like most reasonable students, hate time management. After all, college is supposed to be about intellectual curiosity, making new friends, and becoming obsessed with needlessly complicated drinking games. An overwhelming interest in time management is best left to harried business executives (or, perhaps, premeds). At the same time, however, you canââ¬â¢t abandon all attempts to keep tabs on your schedule. As mentioned in the introduction to Part One, all of the techniques described in this book require some ability to control your schedule.Ignore this skill, and you doom yourself to four long year s of playing catch-up with your work. As Doris, a straight-A student from Harvard, states: ââ¬Å"Time management is criticalââ¬âitââ¬â¢s a skill that you absolutely must develop over the course of your time at college. â⬠Most students, however, misunderstand the purpose of time managementââ¬âthey believe itââ¬â¢s used only to cram as much work as possible into the day. But this is not the main motivation behind controlling your schedule. As it turns out, a little planning goes a long way toward reducing your daily stress levels. Having deadlines and bligations floating around in your mind is exhaustingââ¬âit makes it impossible to completely relax, and, over time, can lead you down the path toward a breakdown. However, once you figure out what work needs to be done and when, itââ¬â¢s like a weight being lifted from your shoulders. The uncertainty vanishes: When you work, you can fully concentrate on the assignment in front of you, and when you relax, you can do so without any anxiety. ââ¬Å"I donââ¬â¢t believe in giving up anything,â⬠says Jenna, a straight-A student from Princeton. ââ¬Å"Not my social life, not my extracurricular activities, not my academic success. Basic control over your schedule breeds balance. This is why time management, as Doris stated earlier, is the key to getting the most out of all aspects of your college experience. The goal of Step #1 is to present a time-management system that helps you achieve this stress-free balance without requiring you to sacrifice the spontaneity and excitement of college. Specifically, we present a system tailored to the typical undergraduate lifestyle that meets the following criteria: 1. Requires no more than five to ten minutes of effort in a single twenty-four-hour period. 2. Doesnââ¬â¢t force an unchangeable minute-by-minute schedule on your day. . Helps you remember, plan, and complete important tasks before the very last moment. 4. Can be quickly restarted af ter periods of neglect. We will cover the details of this system in a few simple steps and then conclude with a detailed case study so you can see how it works in a realistic setting. What You Need This system requires two pieces of equipment. 1. A calendar: It doesnââ¬â¢t matter what type of calendar, and itââ¬â¢s not something that you have to carry around with you. It can be Microsoft Outlook or iCal on your computer, a cheap day planner, or one of those advertisement-laden freebies they hand out at orientation.It just has to be something that you can reference every morning that has enough space to record at least a dozen items for each day. 2. A list: Some piece of writing material that you can update throughout the day. This you do have to carry around with you, so make it something simple, like a sheet of paper ripped out of a notebook each morning. The Basic Idea Record all of your to-dos and deadlines on your calendar. This becomes your master schedule, the one place that stores everything you need to do. The key to our system, however, is that you need to deal with your calendar only once every twenty-four hours.Each morning, you look at it to figure out what you should try to finish that day. Then, throughout the day, whenever you encounter a new to-do or deadline, simply jot it down on your list. The next morning, you can transfer this new stuff from your list onto your calendar, where itââ¬â¢s safe. And weââ¬â¢re back where we started. Thatââ¬â¢s it. Pretty simple, right? The whole system can be summarized in three easy steps: (1) Jot down new tasks and assignments on your list during the day; (2) next morning, transfer these new items from your list onto your calendar; and (3) then take a couple of minutes to plan your day.Now, weââ¬â¢ll examine these steps in a little more detail. In particular, we need some strategies for how to plan your day each morning using your calendar and what to do when unexpected events interfere and turn that plan upside down (trust me, this will happen more often than not). Update Your Calendar Each Morning This is where the magic happens. Every morning, spend a few minutes to update your calendar and figure out what you should try to accomplish. This is the only serious time-management thinking you have to do for the whole day, so the demand is pretty reasonable.This updating process should proceed as follows: Find your list from the day before. It will probably look something like the example described in Figure 1. Donââ¬â¢t worry too much about how this list is formatted; we will discuss that shortly. For now, focus on the ââ¬Å"things to rememberâ⬠column, which contains the new to-dos and deadlines that were jotted down throughout the day. Figure 1. Sample List Tuesdayââ¬â1/24/06 Todayââ¬â¢s Schedule â⬠¢ 10:00 to 12:00 Econ class â⬠¢ 12:00 to 1:00 Lunch with Rob â⬠¢ 1:00 to 1:45 Government reading â⬠¢ 2:00 to 4:00 Government class â⬠¢ 4 :00 to 5:30 Finish government reading 5:30 to 6:30 Start French essay Things to Remember â⬠¢ Econ study group, Thur. at 9 P. M. â⬠¢ French quiz moved to Friday. â⬠¢ Laundry â⬠¢ Start researching summer internship opportunities. Transfer these new items onto your calendar. Write the deadlines on the appropriate dates, and write the todos on the days when you plan to complete them. Following the example of our sample list, you would first jot down the econ study group time under Thursdayââ¬â¢s date and the French quiz under Fridayââ¬â¢s date. You would then choose a day to do laundry and jot down a reminder under that date, and choose a day to start internship research and ot down a reminder under this date. You can move these items around on your calendar as many times as you want, so donââ¬â¢t worry too much about which date you initially choose for a new to-do. However, try to use some common sense. For example, if Wednesday afternoon and evening are packed with meetings and work, this might not be the best day to schedule doing your laundry. Similarly, if you have a big test Monday morning, donââ¬â¢t schedule a lot of annoying errands for Sunday; youââ¬â¢ll need your concentration for studying.If something is not especially time sensitive, such as the internship research example from above, donââ¬â¢t be afraid to put it on a day far in the future, at a point when you know you will be less busyââ¬âsuch as right after midterms or at the beginning of a new semester. Next, move the to-dos that you planned for yesterday, but didnââ¬â¢t complete, to new days on your calendar. In our sample list from Figure 1, the Todayââ¬â¢s Schedule column describes to-dos planned from the day before. As you can see, in this example, all the to-dos were completed except the ââ¬Å"Start French essayâ⬠task, so you would need to move this task to a new date.At this point, your calendar once again holds everything that you need to ge t done. Now itââ¬â¢s time to figure out your plan for the current day. Go ahead and trash yesterdayââ¬â¢s listââ¬âitââ¬â¢s served its purposeââ¬âand grab a fresh sheet of paper to use as todayââ¬â¢s list. Divide it into two columns, as shown in Figure 1, and label them Todayââ¬â¢s Schedule and Things to Remember, respectively. Next, look at the calendar entry for the current day. It will probably contain a handful of appointments and todos. Your goal is to figure out how much of this work you can realistically accomplish.You might be tempted to simply copy all of these tasks into your Todayââ¬â¢s Schedule column and then treat it as a simple to-do list for the day. Donââ¬â¢t do this! If you want to avoid getting overwhelmed by your work, you need to be smarter about your time. Here is what you should do instead: Try to label each of your to-dos for the day with a specific time period during which you are going to complete it. Be honest. Donââ¬â¢t reco rd that you are going to study for three hours starting at three if you know that you have a meeting at five. And be reasonable about how long things really takeââ¬âdonââ¬â¢t plan to read two hundred pages in one hour.For simplicity, group many little tasks (errands that take less than ten minutes) into one big block (for example: ââ¬Å"10:00 to 10:45ââ¬âmail letter, return library book, buy new deodorant, fill out transcript request form at registrarâ⬠). Leave plenty of time for breaks. Give yourself an hour for meals, not twenty minutes. And, if possible, end your day at an appropriate hour; donââ¬â¢t try to fit in work right up until sleep time because you need to be able to unwind and relax. In generalââ¬âthough it may seem counterintuitiveââ¬âbe pessimistic. The truth is: Things will come up.Donââ¬â¢t assume that every hour that looks free in the morning will stay free throughout the day. Remember, the goal here is not to squeeze everything into o ne day at all costs, but rather to find out how many of the tasks listed for the day you actually have time to accomplish. If you canââ¬â¢t fit all the to-dos into your schedule for the day, no problem! Simply move the remaining items onto the calendar entries for future dates. You can deal with them later. Your final step is to record the tasks you will have time for into the Todayââ¬â¢s Schedule column of your list. As shown in Figure 1, label each task with its time.Thatââ¬â¢s it. You can now reference your list throughout the day to remind yourself of what you should be doing and when. But hereââ¬â¢s the important point: The specific times on your schedule arenââ¬â¢t set in stoneââ¬âtheyââ¬â¢re more of a suggestion. As we will discuss shortly, you will be free to move tasks around throughout the day, depending on your energy level and unexpected events that may arise. The main reason you break down your to-dos into time slots is to help you avoid the common student mistake of overestimating your free time. Many well-intentioned students use a simple to-do list to keep track of their daily obligations.But without time labeling, they have no idea how much they can actually accomplish, leading to an unrealistic plan. A twelve-hour day seems like a large amount of time, but when you account for meals and classes and meetings and breaks and socializing, your schedule suddenly becomes a lot tighter. The equation is simple: If you overestimate your free time, then you are likely to put off work until itââ¬â¢s too late. And this leads to all-nighters, panic attacks, and shoddy performance. A realistic sense of time is arguably one of the most important factors in succeeding as a student.After a week or two of time labeling your to-dos, you will be well along your way toward developing this crucial trait. Use the List During the Day As you move through your day, use the rough schedule recorded under the Todayââ¬â¢s Schedule column to rem ind yourself what you should be doing. Keep in mind that the student lifestyle is, generally, quite unpredictable. Things will always come up at the last minute. Work will take longer than expected, your roommate will point you toward some absurd Web site that immediately demands an afternoon of your scrutinyââ¬âyou know how it goes.So adjust your time labels as many times as needed. But donââ¬â¢t procrastinate excessively! The list you constructed in the morning should contain a reasonable amount of work, so if your schedule doesnââ¬â¢t become too unexpectedly crazy, you should be able to accomplish most, if not all, of these tasks. In general, if youââ¬â¢re completing most of whatââ¬â¢s on your list at least five days out of seven, then youââ¬â¢re as productive as any student realistically needs to be. If not, donââ¬â¢t worryââ¬âthe next section of Part One will teach you how to combat your urge to procrastinate.Remember, your list also serves another imp ortant purpose. During the day you will probably encounter various new to-dos and deadlines that need to be scheduled. For example, a professor might announce the date of an upcoming exam, or a friend might give you the date and time for an upcoming study group. The key is to get these obligations out of your head as soon as possible so your mind is not unnecessarily cluttered. Jot down a quick reminder on your list, in the Things to Remember column, as soon as they occur. This takes only a few seconds, and then you can forget about them.The actual scheduling of these tasks will take place the next morning; all you have to do for now is scribble a few words on a piece of scrap paper. Remember, to-dos and deadlines that exist only in your mind drain your energy, distract your attention, create stress, and are more likely to be forgotten. When youââ¬â¢re working, you should be able to concentrate on working, and when youââ¬â¢re relaxing, you should be able to enjoy relaxing. But you canââ¬â¢t devote 100 percent of your energy to any activity when you have important reminders bouncing around in your head.Few students have the energy to schedule every new piece of information that comes along during the day. Think about this for a moment: If itââ¬â¢s the middle of the afternoon, and you are hungry, and everyone is just getting up to leave at the end of a long class, when suddenly the professor yells out a notice that a paper topic is due the following weekâ⬠¦youââ¬â¢re probably not going to have the energy to stop packing up, take out a calendar, think about what steps are involved in coming up with a paper topic, and then schedule each step on the appropriate days.It would be nice if you did, because then you could purge the deadline from your mind and be confident that itââ¬â¢s safely recorded in your calendarââ¬âbut this is unrealistic. And it violates our original criterion that any timemanagement system should require only a few minu tes each day. Thatââ¬â¢s the power of the ââ¬Å"things to rememberâ⬠column of your list. You canââ¬â¢t expect yourself to be able to think seriously about time management at all points during your busy day. But the act of pulling out a piece of scrap paper from your pocket and quickly jotting down ââ¬Å"anthro paper topicâ⬠requires minimal energy, no thinking, and barely any time.You donââ¬â¢t have to consider when to begin working on the paper topic, what steps are involved, or how many days it will require. You simply scribble down three words. The key is that the list is a trusted piece of storage. You are confident that tomorrow morning, when youââ¬â¢re doing your only time-management thinking for the day, you will see that reminder and record the appropriate steps in your calendar. Because of your list, the deadline will not be lost. It will be scheduled. Restarting After a Period of NeglectTo date, I have yet to have successfully followed any time-man agement system without interruption for longer than two months. I try, but inevitably I hit a rough patch. Typically, this happens during the few days following a really busy periodââ¬âIââ¬â¢m so exhausted from the intensity of the preceding work that I find myself unable to even mention the word ââ¬Å"to-doâ⬠without breaking into a cold sweat. This happens to everyone, and you can expect that periodically it will happen to you too. Donââ¬â¢t fear these occasions, and donââ¬â¢t let them make you feel like a failure.Theyââ¬â¢re normal. The key point is that these lapses are temporary. After a couple days of swearing off my calendar, I always find myself growing uncomfortable with the increasing number of obligations that are free floating in my mind. Before I know it, Iââ¬â¢m back into the swing of using the system again, and no worse for wear. The same will be true for you. Once you have learned the power of feeling organized, you will have a hard time goin g long periods without it. Fortunately, the system described here is adaptable to these periods of neglect.If you skip a few days, all you need to do upon restarting is to dump all the to-dos and deadlines free floating in your mind onto a sheet of paper and then push these back onto your calendar for future dates. Case Study: A Monday with Stephen Even the simplest systems can come across as confusing when first described. So letââ¬â¢s go through a quick example that will show you how to put this system into practice. Stephenââ¬â¢s story is based upon the real-life college experiences of myself and the many students I interviewed. If youââ¬â¢re already at college, what follows will seem familiar.If you havenââ¬â¢t yet started your undergraduate career, donââ¬â¢t panic! Yes, Stephen has a lot on his plate. Notice, however, how he uses our system to keep control of his many obligations. Though he canââ¬â¢t finish everything in one day, he remains confident that ever ything that needs to get done will get done in time. As you read this example, imagine how Stephenââ¬â¢s stress might increase, and his efficiency decrease, if he didnââ¬â¢t have his list and calendar to guide his actions and capture the new to-dos and deadlines that constantly pop up. Monday Morning Stephen gets up early because he has class at 9:30 A.M. ââ¬âa horrible thing. He grabs his calendar from his desk and roots around in his hamper to find the sheet of notebook paper that he used as yesterdayââ¬â¢s list. He has only a couple of minutes before class, but thatââ¬â¢s okay. Our system requires very little time. Figure 2 shows what Stephen finds recorded on his calendar for today. Figure 2. Stephenââ¬â¢s calendar entry for Monday Mondayââ¬â3/11/07 â⬠¢ Finish reading for Tuesday Gov class. â⬠¢ Gift for Dadââ¬â¢s birthday â⬠¢ First step of research for Gov paperââ¬âfind books, Xerox relevant chapters. â⬠¢ Pay cell phone bill. â⬠¢ Return Markââ¬â¢s CD. First half of Econ problem set (due Wed) â⬠¢ Pick topic for Anthro paper (due tomorrow). â⬠¢ Read five chapters from Anthro book (need to catch up for Fridayââ¬â¢s quiz). â⬠¢ Dinner with guysââ¬â7 P. M. ââ¬âMollyââ¬â¢s â⬠¢ Ill-conceived toga partyââ¬â10 P. M. ââ¬âAlpha Chi Figure 3. Stephenââ¬â¢s list from Sunday Sundayââ¬â3/10/07 Todayââ¬â¢s Schedule â⬠¢ 1:00 to 3:00ââ¬âread article for Anthro. â⬠¢ 3:00 to 6:00ââ¬âwrite Government essay. â⬠¢ 7:00 to 8:00ââ¬âdinner with Sarah â⬠¢ 9:00 to 10:00ââ¬âedit Government essay. â⬠¢ 10:00 to 11:00ââ¬âstart reading for Tuesdayââ¬â¢s Government Things to Remember â⬠¢ Call home. â⬠¢ Start researching summer nternships. â⬠¢ Create schedule for practicing guitar? class Figure 3 shows what he finds scrawled on yesterdayââ¬â¢s list. There are several things to notice here. First, Stephen has a lot of work recorded on hi s calendar entry for today. More than he can probably accomplish in twelve hours, so some of these to-dos will need to be moved to other dates. Also notice Stephenââ¬â¢s schedule from the day before (Sunday). This is typical. A fun night on Saturday inevitably leads to a late start and a large workload on Sunday. Stephen was too ambitious with his planning, and by 10:00 P. M. e was burnt out from working on his essay and never got around to starting the Government reading he had scheduled. So this task will need to be carried over to today. Finally, notice how Stephenââ¬â¢s Things to Remember column from yesterday includes some long-term projects, such as ââ¬Å"Create schedule for practicing guitar. â⬠This is a great use of the list! If you jot down ideas for extracurricular and personal projects as they occur to you, they will get moved onto your calendar and therefore wonââ¬â¢t be forgotten until you finally get around to doing something about them. Now letââ¬â¢ s see how Stephen gets a handle on all of this before class.What Does Stephen Do First? Stephenââ¬â¢s first step is to time label the tasks currently on his plate so he can determine how much he can actually get done. Between his calendar entry for today and the leftovers from yesterdayââ¬â¢s list, Stephen has a lot of to-dos to schedule. His strategy is simple: He starts time labeling in order of importance until his schedule is full, and then moves the rest of the items to other days on the calendar. To effectively time label, however, he must first figure out how much free time he has available. Stephen quickly runs through the following in his head:I have class from 9:30 to 10:30, and another class from 11:00 to 12:00. Itââ¬â¢s unlikely that I will get any work done between my 7:00 P. M. dinner and the Alpha Chi party that starts soon after. I should also try to squeeze in an hour or two for a predinner workout (have to look good in that toga), so I should aim to be don e with all of my work by 5:00. With his free time now identified, Stephen can begin to time label his to-dos. Here is his thought process: In between class, from 10:30 to 11:00, I can squeeze in my three small tasksââ¬âpay cell phone bill, buy a birthday gift for Dad, and return Markââ¬â¢s CD.After my second class, I will need to get lunch, but then I should get right to work on my Government reading because itââ¬â¢s due tomorrow! Letââ¬â¢s see, I have three Government articles to read, which will realistically take two hours, so I will label this task with 1:00 to 3:00. Hmmmm, I am running out of time here. I need to start that Econ problem set because those suck, and itââ¬â¢s due Wednesday morning, so Iââ¬â¢ll label that task with 3:00 to 4:30. Okay, I am down to my final half hour. What else has to get done? My Anthro paper topic is due tomorrow, so I will have to squeeze that in at 4:30 to 5:00. And thatââ¬â¢s all I have time for.At this point, Stephen is a lmost done. All thatââ¬â¢s left is taking care of the still-unscheduled to-dos by moving them to future dates. Remember, these include both the unscheduled tasks recorded for the current day and the ââ¬Å"things to rememberâ⬠items from yesterdayââ¬â¢s list. On yesterdayââ¬â¢s list I have a reminder to Call homeâ⬠¦this week is so busyâ⬠¦okay, Iââ¬â¢ll jot that down on the calendar entry for Friday, Iââ¬â¢ll be more relaxed by then. I really donââ¬â¢t have time right now for these other two remindersââ¬âstart internship research and create guitar scheduleââ¬âso Iââ¬â¢ll jot those down on the calendar entry for the first weekend after midterms are over.I should have more free time then. Okay, whatââ¬â¢s left? The unlabeled items from todayââ¬â¢s calendar entry. No problem. I can move the Anthro reading to tomorrowââ¬â¢s calendar entry, and then move the Government paper research to Wednesdayââ¬âI can work on it after I hand in my Econ problem set. Done! Thatââ¬â¢s it. Stephen has finished all of his serious time-management thinking for the day. Before leaving for class, he rips out a fresh sheet of notebook paper to use for todayââ¬â¢s list. He divides it into two columns and jots down the tasks he scheduled for the day. Figure 4 shows what Stephenââ¬â¢s list looks like as he bolts out the door.The entire process described above would realistically take only around three to five minutes to complete. The more you use this system, the more natural it becomes. Before you know it, updating your calendar and dashing off a daily schedule will become as routine as taking a morning shower. Remember, this is the only serious timemanagement thinking that Stephen has to do all day. Now heââ¬â¢s ready to face his Monday with his mind free from worry about tasks heââ¬â¢s forgetting or due dates that are looming. He knows he has scheduled all the tasks on his plate and that they will get done eventually.He has a flexible plan. And he can trust it. Figure 4. Stephenââ¬â¢s list on Monday morning Mondayââ¬â3/11/07 Todayââ¬â¢s Schedule â⬠¢ 9:30 to 10:30 Class â⬠¢ 10:30 to 11:00ââ¬âGift for Dadââ¬â¢s birthday, pay cell phone bill, return Markââ¬â¢s CD. â⬠¢ 11:00 to 12:00ââ¬âClass â⬠¢ 12:00 to 1:00 Lunch/Break â⬠¢ 1:00 to 3:00 Do Government reading assignment. â⬠¢ 3:00 to 4:30 Start work on Econ problem set. â⬠¢ 4:30 to 5:00 Come up with topic for Anthro paper. â⬠¢ 5:00 to 7:00 Get huge. â⬠¢ 7:00 Dinner followed by inevitable embarrassment at toga party (Note to self: Flex a lot at party. ) Things to RememberNow letââ¬â¢s see how Stephen holds upâ⬠¦ During the Day on Monday The day starts off fine. Stephen successfully finishes the small tasks that he scheduled for 10:30. During his second class, he remembers that he has some overdue library books that need to be returned. No problem. Stephen whips the list out of his pocke t and jots down ââ¬Å"Return booksâ⬠under the ââ¬Å"Things to Rememberâ⬠column. A little later, the professor announces the date and time of the midtermââ¬âsomething else that needs to be scheduled. Again, no problem for Stephen. He adds ââ¬Å"Sched. Gov midterm (4/5, 3 P. M. â⬠to his list, and then leaves the classroom confident that these tasks will be scheduled appropriately tomorrow morning. After a leisurely lunch, Stephen hunkers down in the library to tackle his government reading. The articles are a little shorter than usual, so he finishes by 2:30, which is nice. As he leaves the library, however, Stephen runs into a friend who convinces him to tag along on a Wal-Mart run. To be honest, it didnââ¬â¢t take much convincing. College students, for some inexplicable reason, love Wal-Mart runs. After this (unavoidable) detour, Stephen gets back to campus by 3:30. Now heââ¬â¢s behind schedule.Quickly checking his e-mail, Stephen sees a message from a classmate asking if he wants to join a study group at 4:00 to work on the Econ problem set. Swiftly adapting, Stephen once again whips out his list and makes a couple of rapid changes to the Todayââ¬â¢s Schedule column. He bumps up the Anthro paper topic work to start now, and then replaces his Econ problem set work with the study group that he just found out about. One of the big advantages of this system is its flexibility. Schedules will always change, but this the system makes it easy for you to regain your focus after getting sidetracked.Figure 5 shows the new state of Stephenââ¬â¢s list. Figure 5. Stephenââ¬â¢s list Monday afternoon Mondayââ¬â3/11/07 Todayââ¬â¢s Schedule â⬠¢ 9:30 to 10:30ââ¬âClass â⬠¢ 10:30 to 11:00ââ¬âGift for Dadââ¬â¢s Return Markââ¬â¢s CD. Things to Remember â⬠¢ return books. â⬠¢ Sched. Gov midterm birthday, Pay cell phone bill, (4/5, 3 P. M. ) â⬠¢ 11:00 to 12:00ââ¬âClass â⬠¢ 12:00 to 1:00ââ¬âLu nch/Break â⬠¢ 1:00 to 3:00ââ¬âDo Government reading assignment. â⬠¢ 3:30 to 4:00ââ¬âChoose Anthro paper topic â⬠¢ 4:00 to 5:00ââ¬âWork with group on Econ problem set â⬠¢ 5:00 to 7:00ââ¬âGet huge. â⬠¢ 7:00ââ¬âDinner followed by inevitable embarrassment at toga party. (Note to self: Flex a lot at party. )The Anthro work goes fine. Stephen finds a topic that he is happy with and then runs off to meet with his Econ group. During the meeting, the group agrees to meet again Tuesday morning to finish the problem set. Stephen quickly jots down ââ¬Å"Econ groupââ¬â10 A. M. â⬠under Things to Remember and then heads off to the gym. Heââ¬â¢s done with work for the day. The Aftermath Because he finished a lot of work during the morning and afternoon before the party, Stephen was able to really relax and have a good time that night. In addition, he successfully recorded all of the new to-dos and deadlines that cropped up during the day.Instead of bouncing around in his head and causing stress, they were safely placed in Stephenââ¬â¢s system and will be scheduled in due time. Most important, none of this required him to explicitly think about time management beyond the five minutes he spent planning that morning and the quick rescheduling he did in the afternoon. As suggested at the beginning of this case study, imagine for a moment what Stephenââ¬â¢s day might have been like without the simple time-management system. What if, instead, heââ¬â¢d employed the strategy used by most students and simply tried to remember what he needed to get done?Itââ¬â¢s highly unlikely that the small tasksââ¬â returning a CD, buying a birthday gift, paying a billââ¬âwould have been completed. Without a schedule, people donââ¬â¢t like to do menial chores unless theyââ¬â¢re 100 percent necessary. Thereââ¬â¢s also a good chance that he would have forgotten about the Anthro paper topic altogether after the last-minu te study group came up. What about the big-picture reminders from Sundayââ¬âcalling home, scheduling internships, creating a guitarpracticing schedule? Those would have been pushed out of his head completely by the demands of near-future deadlines.Without a system to capture them, we canââ¬â¢t expect Stephen to remember long-term ideas for any extended period of time. Most important, without the system, Stephen would have completed much less schoolwork on Monday. The day would have focused, more or less, only on the Government reading, because that was the only big task actually due the next day. Without time labels, Stephen would have had a much hazier understanding of his free time, so he probably wouldnââ¬â¢t have started this reading until later in the afternoon (for the most part, students donââ¬â¢t like to start any work without a large block of free time ahead of them).Remember, however, that this assignment took a couple of hours to complete, so that means if St ephen had waited until the afternoon to start, he would have finished only this single task by 5:00, with the Econ problem set and Anthro paper topic likely falling by the wayside. Instead, Stephen ended up finishing six tasks by 5:00, leaving plenty of time for exercise and debauchery during the evening. As you can see from the case study, this simple time-management system, which requires only a few minutes of planning each day, made Stephen significantly more productive and significantly less stressed.It will do the same for you. In other words, five minutes every morning and a sheet of scrap paper in your pocket are enough to transform you from a stressed-out student struggling to get things done, into an organized, relaxed, finely tuned academic machine. If you remember one lesson from this book, it should be the lesson of this case study: A little organization goes a hell of a long way. Step 2 Declare War on Procrastination In the previous section we introduced a simple time-m anagement system to help you plan your day intelligently. That was the easy part.Anyone can spend five minutes to figure out what they should be doing. The real challenge is marshaling the motivation to actually do the work once itââ¬â¢s scheduled. Without some control over your schedule, you cannot be a happy and successful studentââ¬âno matter how good your intentions. As you might expect, in conducting interviews for this book, I put a significant focus on the issue of procrastination. Anyone who makes straight As has clearly found a way to consistently get work done when it needs to be done, and I wanted to find out how. As it turns out, however, I was in for a surprise.Every student I interviewed was asked the following question: ââ¬Å"How do you defeat procrastination? â⬠As soon as the first responses were returned, it became clear that something was not quite right. I received answers such as: ââ¬Å"I donââ¬â¢t. â⬠ââ¬Å"Rarely. â⬠ââ¬Å"I didnâ â¬â¢t. â⬠ââ¬Å"I donââ¬â¢t think that you can. â⬠These were not the responses that I expectedââ¬âit didnââ¬â¢t make sense! Everything else they told me about how they studied and wrote papers clearly indicated that these scholastic studs were kicking some very serious procrastinatory ass, so why were they all claiming they didnââ¬â¢t defeat procrastination?What was going on here? Fortunately, many students went on to qualify this first reaction, and it was in these qualifications that I began to figure out what they really meant. ââ¬Å"I donââ¬â¢t think that you can,â⬠was how Lee, a straight-A student from Columbia, began his answer, but he soon added: ââ¬Å"You just have to try to limit it. â⬠Ryan, a straight-A Dartmouth student, started by claiming, ââ¬Å"Really, I donââ¬â¢t defeat procrastination. â⬠But then he continued: ââ¬Å"Or, at least, I donââ¬â¢t think I doâ⬠¦although, I suppose, compared to the majority of stu dents, Iââ¬â¢m not as bad as I think. â⬠I donââ¬â¢t know that Iââ¬â¢ve yet defeated procrastination,â⬠was how Christine, a straight-A Harvard student, began before concluding: ââ¬Å"but Iââ¬â¢ve found ways to make this inevitable tendency less destructive. â⬠Over time, these extended responses began to paint a clear picture. When the straight-A students answered ââ¬Å"I donââ¬â¢t defeat procrastination,â⬠they really meant to say ââ¬Å"I donââ¬â¢t defeat the urge to procrastinate. â⬠And this makes perfect sense. To put it simply, some work just plain sucks, and you, like the straight-A students interviewed for this book, will want to procrastinate on this sucky work.Itââ¬â¢s unavoidable. Therefore, the goal in this step is not to teach you how to love all work and never feel like procrastinating ever again. Instead, Iââ¬â¢m going to describe some targeted strategies to help you sidestep this unavoidable urge when it arisesâ⬠ânot destroy it altogether. This is how straight-A students prevent procrastination from destabilizing their schedule. They donââ¬â¢t rely only on willpower and good intentions, but instead deploy an arsenal of specific, tested rules that help them short-circuit their natural desire to procrastinate.These students, of course, arenââ¬â¢t perfect, and they still occasionally put off work for no good reason. But overall their strategies made them significantly more effective at following a study plan then their peersââ¬âand this made all the difference. What follows are five anti-procrastination battle plans drawn directly from my straight-A interviews. These techniques are not theoretical; they are exhaustively used by real students to beat down procrastination again and again. Trust them. Put them into practice immediately. Make them into a habit. The effect will be immediate.You may never fully rid yourself of the urge to procrastinate, and thatââ¬â¢s okay. But with t he right strategies in place, you can rid yourself of the fear that youââ¬â¢ll always give in to that urge. Procrastination Battle Plan #1: Keep a work progress journal Think about the last time that you procrastinated on something important. You can probably recall some of the wishy-washy excuses your mind concocted for delaying the work. Something along the lines of ââ¬Å"I donââ¬â¢t have all the materials here with me now, but if I waited until tomorrow, I could get tarted right away with everything I need,â⬠or ââ¬Å"Itââ¬â¢s getting late, and my concentration is waning, it would be a waste to start now, so I will wait to tackle this when Iââ¬â¢m fresh in the morning. â⬠Why are these excuses necessary? Why donââ¬â¢t we simply think: ââ¬Å"This is boring, and Iââ¬â¢m lazy, so Iââ¬â¢m not going to do it,â⬠which is much closer to the truth? The answer is that your ego is a powerful force. We procrastinate, but we donââ¬â¢t want to admit t o ourselves that we procrastinate. So we make excuses to ourselves to avoid the truth. A work progress journal is a simple tool that takes advantage of this reality to help you defeat procrastination.It works as follows: Buy a cheap spiral notebook, and keep it near your calendar. Each morning, when you work out your schedule for the day, quickly jot down in the notebook the date and the most important tasks that you are scheduled to get done. At the end of the day, if youââ¬â¢ve completed all of these tasks, simply jot down all completed. If you failed to complete some tasks, record this, along with a quick explanation. The system adds only an extra minute to your morning routine and requires only an extra minute each night before you go to sleep. Itââ¬â¢s simple enough to turn into a habit.Whatââ¬â¢s amazing, however, is the journalââ¬â¢s immediate effect. Having to record, in ink, on paper, that you procrastinated over a task for no good reason is a powerful blow to y our ego. It might be easy to tell yourself a few weak excuses for putting off a tedious assignment, but when you have to record these same excuses on paper their foolishness is exposed. You can no longer get away with lame rationalizations. This is especially true if you continue to delay the same task day after day. After seeing all of those excuses pile up in your journal, there will be no escape from reality: You are being lazy!Your ego wonââ¬â¢t like this truth, so it will kick-start your motivation in an effort to avoid it. The journal, in this way, acts like a personal drill sergeant, sitting on your shoulder and yelling into your ear: ââ¬Å"Soldier, I want you to go get me a pillow, because I know I must be dreaming. I thought I just saw you consider not starting your paper this afternoon, and I knnnoooowwww you wouldnââ¬â¢t try to pull that crap with me standing right next to you! Now go grab your notes and get workinââ¬â¢ before I make you record your laziness in ink where everyone can see it! Many students, myself included, donââ¬â¢t keep a journal all the time, but use it to help them get through unusually busy periods. For example, my work progress journal was a key force in getting me through my senior fall semester, which involved classes, grad school applications, and the writing of my first book. Others have had great success with the journal to keep focused on their LSAT preparation while juggling the demands of regular class work. Some students go so far as to use the system with a friend, agreeing to review each otherââ¬â¢s journal once a week.As Christine from Harvard suggests: ââ¬Å"If you have a friend in the same class, check up on each otherââ¬â¢s progress. â⬠And even if you canââ¬â¢t find a willing journal partner, there are other ways to use friends to jumpstart your drive: ââ¬Å"It helps to simply tell your roommates of your goals, and have them guilt-trip you into working. â⬠Procrastination Battle Plan #2: Feed the Machine Low energy breeds procrastination. Most students know the feelingââ¬âyour mind starts to feel sluggish, you begin to read whole pages of text without remembering a single word, and writing coherent notes becomes a Herculean task.Itââ¬â¢s almost impossible to motivate yourself to stick to a schedule under these mental conditions. Accordingly, during long work periods, you need to feed your body the fuel it needs to perform at it
Friday, August 16, 2019
Lab Report: Blood Pressure Essay
The woozy feeling when standing up too quickly. After going for a run, feeling as if one more beat and the heart would project itself out of the chest. Or quite the opposite and being in a very relaxed state. These are all changes one experiences at some time or another. What causes the different feelings and how each variable affects pulse rate and blood pressure has many wondering. Because of this curiosity, an experiment was performed to get some answers. The purpose of the experiment is to see how different variables affect pulse rate and blood pressure. Before starting the experiment, self educating on background information was a necessity in order to obtain a full understanding of what exactly was going to be performed. What is blood pressure and how does it work? ââ¬Å"As the heart beats, the heart pushes blood through a network of blood vessels called arteries. As the blood travels through the arteries, it pushes against the sides of these blood vessels and the strength of this pushing is called blood pressure.â⬠(Blood Pressure UK) After getting the basic definition of what blood pressure is, it was learned that when blood pressure is taken the first number that is said is the systolic blood pressure level or the highest level that is reached when the heart is squeezing. The second number that is read is the diastolic pressure level or the lowest level when the heart is relaxing, which is measured in mm Hg. (Blood Pressure UK) Moving on to pulse rate, also known as heart rate. It is known that pulse rate is the number of times the heart beats in one minute. (Gordon) Pulse is lower at rest and increases when higher activity is performed, like exercise. (Gordon) Pulse is taken by putting the tips of the index finger and middle finger onto the palm side of the opposite wrist below the base of the thumb. (Gordon) By pressing lightly with fingers, one could feel the blood pulsing beneath the fingers. (Gordon) After counting for ten seconds, the number of beats felt is multiplied by six to get the heart rate per minute. (Gordon) Normal pulse is between sixty and a hundred beats per minute. (Gordon) Posture Changes, Exercise, and Cognitive Stressor are the three variables to be tested. First, the focus will be on posture changes. More specifically, reclining for three minutes. It is hypothesized that both, arterial pressure and pulse rate, will decrease because the heart doesnââ¬â¢t have to work as hard to distribute blood to the body. Normally it takes more effort to deliver blood to the body is erect. After reclining for three minutes and standing up quickly, it is hypothesized that pulse rate will decrease because the act of standing takes a good amount of blood that travels down into the legs causing less stroke volume for the ventricle to pump. Once standing for three minutes, it is hypothesized that the arterial pressure and pulse rate with both increase. As it is increasing, it will also be recognized that the arterial pressure and pulse rate will return to baseline. Once data is collected from the variable of posture changes, exercise will be the next variable to look at. Immediately after exercising, it is hypothesized that arterial pressure and blood pressure will increase. It is thought because the body is performing high activity, it means that the heart has to work faster to be able to successfully perform venous return which then increases stroke volume and as a result increases cardiac output. Not only will the arterial pressure and pulse rate increase, it will be at its max range. Two minutes after exercise, it is hypothesized that the arterial pressure and pulse rate will decrease. Because the body is starting to calm down and come back down to resting, the heart doesnââ¬â¢t need to produce as high of stroke volume therefore decreasing the cardiac output. Focusing on the last variable of cognitive stressor, the subject will have to spell a list of words forwards and backwards. It is hypothesized that while doing this, the subject arterial pressure and pulse rate will increase. This is to be thought because while the subject is spelling the words the mind will be under a lot of stress therefore causing acts of anxiety or nervousness to arise, making the heart beat faster than normal. Procedure: ââ¬Å"For procedures, refer to Lab 6, Activity 2, in the Anatomy and Physiology Lab Manual.â⬠Discussion/Conclusion: To start off the experiment, a baseline was needed in order to be able to compare the different variables through out the experiment. The subject was instructed to sit and relax quietly while the blood pressure cuff and pulse plethysmograph were placed properly. After the blood pressure was taken and analyzed, it was found that the subjectââ¬â¢s blood pressure was 122/64 mm Hg and a pulse rate of 60 bpm. Now that the baseline was obtained, continuing with the changing variables could take place. Starting with the variable of postural changes, the subject first reclined for three minutes. After the two minutes, the subjects blood pressure and pulse rate was taken and gave a reading of 120/52 mm Hg and 60 bpm. Looking back at the hypothesis, it was hypothesized that after reclining for three minutes the arterial pressure and pulse rate will both decrease. Cross referencing the given data with the hypothesis, it was found that the results didnââ¬â¢t fully match with the hypothesis. The blood pressure did, in fact, decrease due to the relaxation state that the subject was in. On the other hand, the pulse rate stayed the same. Reflecting on that and looking at the variables in the environment, it could be said that the subject wasnââ¬â¢t in a state of full relaxation. The subject was instructed to recline on a cold lab table with other subjects and groups in the room. It is possible that the discrepancy in this experiment was the environment in which the subject was instructed to recline and relax. After reclining, the subject was instructed to stand up quickly. Right when the subject stood up, blood pressure and pulse rate were recorded. It was collected that the subjectââ¬â¢s blood pressure was 132/58 mm Hg and pulse rate of 62 bpm. Relating back to the hypothesis, it was said that the arterial pressure and the pulse rate would decrease. The results obtained and the hypothesis did not match. Further dissecting why the data didnââ¬â¢t match the hypothesis, it was discovered that because the subject stood up very quickly, 500 mL or more travels down into the legs. It was thought, due to that reason it would mean less stroke volume for the ventricle to pump. Looking at it from a different angle, because the amount of blood that travels to the legs, it actually causes the heart to work more rapidly to evenly transport regular amounts of blood through out the body causing the arterial pressure and the pulse rate to increase. Once the subject was standing for three minutes, the reading of the blood pressure was 130/52 mmHg and the pulse rate was 64 bpm. Comparing to the hypothesis, it was said that the arterial pressure and pulse rate would increase trying to bring the body back to baseline. Looking at the results, the blood pressure, in fact, decreased and the pulse rate increased, making the results partially confirm the hypothesis. Because it didnââ¬â¢t completely confirm the hypothesis, it could be said that the subjects body wasnââ¬â¢t able to get the body completely back to baseline in three minutes. It may have taken a few more minutes in order for the body to get back to a regular state. After those variables were explored, the next variable tested was exercise. Instead of there being only one subject, two subjects were used. Subject #1 was a well conditioned subject, someone who works out on a regular basis and already has endurance. Subject #2 was someone who was poorly conditioned, who never does strenuous activity. Before any physical activity, a baseline was required so there was data that can be compared. The well conditioned subjectââ¬â¢s baseline was an arterial pressure of 118/70 mmHg and pulse rate of 61 bpm. The poorly condition subjectââ¬â¢s baseline read as arterial pressure 122/44 mmHg and pulse rate of 60 bpm. Both subjects were instructed to exercise for five minutes, which consisted of running up and down the stairs. Immediately after exercising, the reading of the arterial pressure and pulse rate were taken. The well conditioned subjectââ¬â¢s arterial pressure read 162/62 mmHg and pulse rate of 76 bpm. The poor conditioned subjectââ¬â¢s arterial pressure read 139/60 mmHg and pulse rate 80 bpm. The hypothesis was confirmed that immediately after exercising, the arterial pressure and pulse rate would increase. Not only would it increase, but it would be at a max range. The venous return increased due to the increase in skeletal muscle activity. Increasing venous return, increases stroke volume, which then increases cardiac output. One minute after exercising, the subjects arterial pressure and pulse rate were recorded. Subject #1ââ¬â¢s arterial pressure was 138/70 mmHg and pulse rate was 74 bpm. Subject #2ââ¬â¢s arterial pressure was 134/65 mmHg and 76 bpm. The hypothesis was confirmed that the arterial pressure and pulse rate would decrease but still higher than baseline. As you see reflected in the ââ¬Å"Resultsâ⬠section above, two and three minutes after exercising the blood pressure and pulse rate decreased, further confirming the hypothesis. The third and final variable tested was cognitive stressor. The subject was instructed to read 12 spelling words forwards and backwards at five second intervals. Before, just like any experiment a baseline needed to be obtained. After the reading was recorded, the first test began. The subject had to spell a series of words, as this was happening, the subject was hooked up to iWorx which is a system that reads blood pressure and pulse rate. Once the test had ended, the data was analyzed and it was found that the hypothesis of the pulse pressure and blood pressure increasing did not apply to the first part of the test. The subjectââ¬â¢s blood pressure had decreased while the pulse pressure increased. The discrepancy was thought to be that the subject was very comfortable in spelling words therefore the blood pressure decreased but the pressure from spelling in front of other people may have caused the pulse rate to increase. The subject then spelled a series of words backwards, this further confirmed the hypothesis that the blood pressure and pulse pressure would increase. The focus on spelling the words backwards correctly and the pressure of people watching the subject caused the increase in blood pressure and pulse pressure. Throughout this experiment, it was interesting to see how to different variables in every day life can effect ones blood pressure and pulse rate. For the most part, each hypothesis was confirmed. The hypotheses that werenââ¬â¢t confirmed, it was an obvious discrepancy that explained why the experiment didnââ¬â¢t work out as planned. What can be taken from this experiment is that one can maintain a certain level of arterial pressure and pulse rate by the activity that is performed. Arterial pressure and pulse rate are very sensitive and can change at any moment. It is good to be knowledgable on what factors effect blood pressure and pulse rate; also on how it effects your body. References: Blood Pressure UK: (n.d). Retrieved from http://www.bloodpressureuk.org/microsites/u40/Home/facts/Bloodpressure Gordon: Gordon, B. (n.d.). Retrieved from http://my.clevelandclinic.org/heart/prevention/exercise/pulsethr.aspx View as multi-pages
Thursday, August 15, 2019
How Does Elizabeth Gaskell Create an Effective Ghost Story?
Elizabeth Gaskell wrote this short story in 1852. It is based on revenge within a wealthy family. It is a ghost story where death plays a significant part. The choice of story teller really makes this 19th century story work. The nurse who tells this story in first person perspective tells us how her early life comes to a halt when picked out to look after Miss Rosamond the cousin of a lord. The tone of this story is very natural, honest, genuine and believable and adds certain freshness. At the start it is a very slow build up. She relates to the reader by expressing her fears truly, she's an outsider the same as the reader and we know this because she has no relation to this family. She also makes it very realistic and with no resistance. The impact of the setting is effective as the house is in the middle of no where, isolated and lonely. There are some safe areas in the house e. g. the kitchen, drawing room, nursery where there's a sense of warmth but all together over whelming because of the size of the house. The writer describes the sounds and sights of this place and compares to where she used to live. There were oak trees ââ¬Å"white and peeled with ageâ⬠from this extract you can tell this place is very old and adds effectiveness to this description. ââ¬Å"Branches dragged the wallâ⬠from this we realise this house isn't looked after appropriately and in windy weather the characters would hear scraping against the wall which adds a sensation of mystery in the story. The east wing adds creepiness as no-one is allowed in there. It's like a taboo and no-one knows what the room even looks like. ââ¬Å"Except the east wing which was never openedâ⬠which suggests that some one keeps it locked to try to hide or forget about something. The way tension is built up through out the story adds to the feeling of unease. The organ begins this disturbing atmosphere when the weather isn't good ââ¬Å"someone ââ¬Å"plays on the old organ but when Hester goes to look it's broken. This adds apprehension. Rosamond's mother dying very early in the story adds tension and suspense from the start. You are anxious to know is going to happen to Rosamond as she is so young. The writer adds thought to our minds while questioned with this. Tense and edgy is what we fell when the characters in the story only tell us a small part of the whole story and keeps the reader in need of more. When Dorothy reveals ââ¬Å"If I show you, you must never let onâ⬠to Hester she firstly learns about Miss Graces' sister having her portrait turned to face the wall. Automatically the reader is wondering why this family has done such a thing. The use made of the ghosts in the story makes you have all different kinds of perspectives towards them. The ghost of the old Lord Furnivall very sinfully pounds of the organ on nights with severe weather conditions. ââ¬Å"He played more and more stormily and sadly on the great organâ⬠This suggests that the playing of the organ grew stronger and louder as the weather got more unpleasant as they grew quickly into winter. When Hester confronted the staff about these incidents they all alleged that they hadn't heard it or held the wind responsible. The danger the phantom child brought was far worse than the old Lords. ââ¬Å"I could not choose but to goâ⬠Rosamond explained to Hester which says that the Phantom child has a power of Rosamond to make her pursue her to her mother up at the fells, where she would meet her death, but not only do they have a power over Rosamond they also have a power over Miss Furnivall. ââ¬Å"Miss Furnivall shivered and shook so muchâ⬠this makes the reader think why she is doing this and why she is so worried and scared. The ghosts are trying to achieve revenge on the family by killing Rosamond as the old Lord and Miss Furnivall killed them. Also before the ghosts come the atmosphere would change dramatically. ââ¬Å"It grew dusk indoorsâ⬠from this we can tell that the ghosts have immense power to turn the inside of the house dark while outside it is light and this is another fact of when the ghosts come the environment changes The use made of the family history is explaining the background this family has came from. The family history captures the mystery as the still don't give you the story intact just little tasters to keep the reader interested and always wanting more. You find out why the ghosts are there after everything is told to Hester and are there because when alive were thrown out of the manor when Lord Furnivall found out that Miss Maude the elder sister of the two had a child and was married to a musician that Lord Furnivall invited to his house every year but for musical purposes only, also he thought no man was good enough for his daughters which made him more angry. The building up throughout the story gives this story great potential and promise to have a superior impact at the end. For example the violence in this story in one way is especially exciting and open. Its exciting by making us the reader anxious of the intensity Elizabeth Gaskell goes to to put the message across. She is very open because she initially doesn't make it known to Hester that there is a chilling secret to this household and all of a sudden it comes out as if she cant keep it back any longer but all the way through she gives clues about it. Dorothy's coloured changed once or twiceâ⬠This tells us that Dorothy knew everything that had happened but either couldn't say or didn't want to bring back such bad memories. The images in this story are very obvious and the writer has described them unmistakably throughout the story which gives the reader a clear picture in their minds. One example from the book is ââ¬Å"the vast heath-place which gave out no heatâ⬠This description makes the reader realise that this was not real but just a re-enactment of something which took place a long time ago. Ending on a moral gives the reader an opportunity to think about things they have done in the past and involves them so then they relate to the book, and that gives the book an exceptionally good end. The moral ââ¬Å"What is done in youth can never been undone in ageâ⬠concludes this 19th century story splendidly. Miss Furnivall mutters these words on her death bed which intensifies the whole story even though the climatic part is over and all together adds great effect. Ghost stories aren't my favourite genre but I still appreciate them greatly!
How working environment can impact on motivation Essay
(A) Describe, with examples, how working environment can impact on motivation and contribute to an effective workplace in travel and tourism, covering:- * Job location In travel and tourism, the holiday atmosphere at resort contributes to a sense of well-being. Customers are happy to be on holiday and it is relatively easy to have a positive attitude to work. Whereas if you were working in a call centre where you are office bound and have to spend most of the talking to customer on the telephone. The organisation has to consider how this poorer environment can be improved so that staff remains motivated. * Working conditions and Hours of work Hours of work vary tremendously throughout the industry- some people are happy to work unsocial hours because it fits in with their lifestyle or they wish to have time off when everyone else is working. However, the overall number of hours per week should not exceed 40. * Health and safety Safety and security factors must be considered in the workplace, and legislation such as the Health and Safety at Work Act 1974 must be adhered to. Specific regulations also apply where food is served or where the chemical hazards, for example in a swimming pool. All these requirements are important. For some organisations a lapse in safety procedures can mean the collapse of the business and even a prosecution. Companies that organise activity holidays for children, for example must make health and safety a priority. Health and safety is important for both customers and employees. Employees need to know that they can go about their work in a safe environment and work together to ensure their customers are safe. * Equipment and Resources Sate-of-the-art equipment and a pleasant environment are important to motivate staff. * Social event Most companies have a Christmas party or social outgoing for staff. These are useful events to create camaraderie amongst staff and build teams. * Theories of motivation The motivation and commitment of employees is key to success of a team and therefore to the company. Several theorists have come up with models of motivation. The two of that we will look at are Maslow and Herzberg. 1. Maslow Abraham Maslow was an American who in the 1940ââ¬â¢s developed a theory of motivation. The theory is valid still for understanding how people are motivated in the workplace. Employers can use it to provide conditions that fulfil peopleââ¬â¢s needs at the different levels. Maslow theory is displayed as a pyramid because employees can only move up the levels once the lower levels are fulfilled. So, an employee canââ¬â¢t achieve level 4 at work if they are having problems in their personal life or working with colleagues (level 3). Similarly, if they have just been made homeless (level 1) their concern will be finding shelter not performing at work. 2. Herzberg Herzbergââ¬â¢s theory is also known as the ââ¬Ëhygieneââ¬â¢ theory. Herzberg identified characteristics which make people satisfied with their jobs and those which make them dissatisfied: ââ¬Ësatisfiersââ¬â¢ and ââ¬Ëdissatisfiersââ¬â¢. The satisfiers are factors which give people long-term motivation and enable them to enjoy their work: * The type of work * Promotion prospects * Having responsibilities * Sense of achievement * Personal development * Gaining recognition This dissatisfiers or hygiene factors need to be operating well in an organisation but according to Herzberg do not ultimately motivate people. These are: * Salary * Working conditions * Relationships with others- colleagues and managers * Company policy (B) Describe, with examples, how working relationships can impact on motivation and contribute to an effective workplace in travel and tourism, covering:- * Management style Management is about motivating people to act in certain ways so that the team can achieve its common goal. A good manager must inform, motivate and develop the team. The four types of manager/management I will be talking about are:- 1. An autocratic manager An autocratic manager makes all the decisions and announces them to the team. This person is the boss and so has full control. The main advantage of this kind of leadership is that decisions are made quickly, as no consultation is involved. Its other advantages include:- * Where there is a need for urgent action the autocrat will take control * Some team members gain security from being told what to do. Disadvantages include:- * Team members may become frustrated at their lack of control * There may not be room for the team to express creativity * There may be over-dependence on the leaders Autocratic management belongs in a traditional hierarchical structure. 2. Consultative management With consultative management, the leader still makes the decisions but discusses them with the team. The advantages include:- * The team is informed of what is going on * Open discussion is encouraged * The manager spends time with the team The disadvantages are that the team feel involved but frustrated by having no real power. 3. Democratic management With democratic management, the decision-making is shared among the team. The advantages include:- * Ideas are encouraged from everyone * There is greater involvement and commitment from team members * The team is likely to be supportive of the leader * The team is fully informed The disadvantages include:- * Some team members may not be able to cope with being involved in decision-making * The democratic process can take too long * The leader may not agree with the decisions of the team * Powerful team members may take over 4. Laissez-faire management With laissez-faire management the team is left to sort itself out and get on with its work. The manager does not get involved and therefore is not leading the team. The advantages include:- * Highly motivated and skilled people are able to get on with their tasks * The team is empowered The disadvantages include:- * New team members will be uninformed * The team may be left with little or no direction * Teamwork Teamwork skills are essential in the workplace. You must be able to work with other people in a team even if you donââ¬â¢t happen to like them. A team is a group of people who are working together to achieve common objectives. Even when you are not physically with other members of your team, you can work together by contributing to a sequence of activities with a common aim. If you were working as a resort representative in Spain, you would still be working in a team with colleagues in head office in the UK. 1. Team roles Good teams achieve synergy; that is, together they can achieve more than the members could individually. More ideas, energy and resources are generated as a group because:- * The team solves problems and makes decisions together * The team focuses on the priorities, with everyone working towards the same aim * The team provides a sense of belonging and a sense of status * The team provides a support network Not everyone in a team is the same- each person has their own strengths and weaknesses. If each person had the same weaknesses, the team could not work; there needs to be a balance of skills. A method of recognising individualsââ¬â¢ strengths and weaknesses is needed in order to build an effective team. The management expert R.Meredith Belbin has outlined nine team roles necessary for a successful team. One person can represent more than one role, as most people have strengths in more than one area. Belbinââ¬â¢s roles:- > Chairperson/ co-ordinator = The group leader, likely to be relaxed and extrovert, also likely to be a good communicator. They will build on the strengths of team members and give them encouragement. > Plant = The ideas person in the team, a person who is creative in looking for solution to problems, but not always good at details, and so may make careless mistakes. > Shaper = The task leader, who unites ideas and effort. Needs to be dominated and extrovert in order to make things happen. > Monitor/ evaluator = The team analyst, who is not so good at ideas but pays attention to details, thus keeping the team directed towards its target. > Implementer = The organiser of the team, who is able to make the ideas of the plant and shaper and turn them into manageable and realistic tasks. A practical, stable and disciplined person. > Resources investigator = The person who is outgoing and will explore and report on ideas and developments outside the group; is sociable and enthusiastic and good under pressure. > Team worker = A very people-oriented person, sensitive to othersââ¬â¢ needs. The team worker has good communication skills and will be good at motivating other. A natural mediator, who will deal with any conflict within the team, this person is very good to have around in a crisis. > Finisher = A person who sticks to deadlines and likes to get on with things. Will probably be irritated by the more relaxed members of the team. > Specialist = This person is single-minded and a self-starter and provides knowledge and skills in specialist areas each of Belbinââ¬â¢s roles acquires a different level of important according to the objectives of the team and the stage in the teamââ¬â¢s life. 2. team development Formal teams are part of the structure of an organisation and are planned in order to meet that organisationââ¬â¢s objectives. The formal team will follow rules and regulations and may meet on a pre-arranged schedule and complete administrative procedures. Examples in travel and tourism includes sales teams and marketing teams Informal teams work within or outside formal teams. They are sometimes based on personal relationships between members rather than on work roles. When you complete group work for assignments, you often choose the colleagues you wish. You choose to work with people you like and ones you know will be as committed as you are to the work. This is an informal team. There are several theories of team structure and development, which will help you to understand the effectiveness of teams. Bruce Tuckman (1965) identified four main stages of team development:- * Forming ââ¬â at this stage, team members form their first impressions of each other and establish identities. They are sounding each other out and finding out what is expected of them. * Storming- the team members have, by now, become more used to each other. Members are prepared to put forward their ideas forcibly and openly; they are also prepared to disagree and so there may be some conflict and hostility. * Norming ââ¬â the team now begins to establish co-operation. Conflict is controlled, views are exchanged and new standards introduced. * Performing ââ¬â the team is now working together; it begins to arrive at solutions and achieve objectives. There can also be a fifth stage, called ââ¬Ëadjourningââ¬â¢ or ââ¬Ëmourningââ¬â¢, where the team has disbanded and the members miss being part of the team. * Job roles and lines of responsibility An organisation chart shows the structure of the company and how the work is divided into different areas. It also shows the lines of responsibility between staff, so that it is apparent who is responsible to whom. An employee studying a chart will find the possible promotions routes. The chart may show a hierarchical structure or line relationship. This is a very traditional structure and shows a chain of command with each person responsible to the person above them. It is sometimes referred to as a pyramid structure. Many organisations today would be depicted in a chart with a flatter structure. There are fewer layers of management, and each manager has a broader span of control. Restructuring of organisations often involves getting rid of middle managers, hence the flattened structure. * Channels of communication Open communication must be encouraged and ideas should be freely expressed in the workplace. There should be trust and support between team members. An effective leader can encourage good communication and shape the way the team works. * Verbal Verbal communication is the process of sending and receiving messages with words, including writing and there are different ways a person can do verbal communication 1. Telephone 2. Word of mouth 3. Video conference 4. Face to face 5. Presentation 6. Walkie-talkie 7. Meetings 8. Bluetooth/ headset (mobile phone) 9. Radio 10. Sign language * Written Written communication guarantees that everyone concerned has the same information and it provides a long-lasting record of communication for future such as 1. Books 2. Brochures/ leaflets, newspaper 3. E-mail 4. Text (written + electronic + verbal) 5. Fax (written + electronic) 6. Notice boards 7. Minutes of meetings * Electronic Electronic communication means any method used to convey a message that has been transmitted via electronic means such as e-mail, video conferencing, radio, TV, mobile phone, internet, fax etc. * Equal opportunities Legislation exists to ensure that personal receive equal opportunities and that there is no discrimination. The arts of parliament that you should be aware of are:- * Race relations Act 1976 This act makes discrimination on racial grounds unlawful in employment, training, education and the provision of goods, facilities and services. The two main type of discrimination involved in this Act are:- 1. direct discrimination:- discrimination against colour disability, citizenship 2. indirect discrimination:- discriminating a racial group * Sex discrimination Act 1975 This act makes it unlawful to discriminating against someone on the ground of gender, marital status, Gender reassignment or sexual orientation. The act was updated in 1986 to remove restrictions on womenââ¬â¢s hours of work and then it allowed women to take h=jobs with flexible hours. This act not only covers discriminations in the workplace but in job advertisements and interviews. * Disability discrimination act 1995 This act makes discrimination against people with disabilities unlawful in respect of employment, education and access to goods, facilities, services, and premises. Employers are required to make reasonable adjustments to accommodate people with disabilities. Examples include providing specially adapted keyboards for arthritis sufferers, facilitating wheelchair access and relocating people with limited mobility to the ground floor. * Equal pay act 1970 This act was introduced to address the problem of women being paid less than men for the same work. It allows employees to claim equal value in terms of demands made on them, such as effort, skills and decisions made. There is also an EU Directive that state that for the same work or work of equal value, sex discrimination must be eliminated in all aspects of pay. * Other forms of discrimination Discrimination at work is a very serious issue and can result in large amounts of compensation being awarded following successful tribunals, not to set up policies to ensure that the workplace is free from discrimination. Measures to be taken include:- 1. Setting up a comprehensive equal opportunities policy covering all aspects of discrimination 2. Training staff in discrimination legislation and on how to implement the equal opportunities policy 3. Setting up complaints procedures for instances of discrimination * Employment rights act 1996 When someone gets a job they can aspect to receive a contract of employment. This is a legally binding agreement between the employer and the employee. Under the Employment Rights Act, the employer must give the employee a written document including the following information, in writing within 2 months of starting work:- 1. Name of employer and employee 2. Date employment began 3. Rate of pay and interval of pay 4. Hours of work 5. Holiday entitlement and pay 6. Job title and brief description of duties 7. Place of work 8. Notice entitlement and requirements 9. Sick leave entitlement and sick pay 10. Pension and pension scheme 11. Disciplinary procedures and grievance producers 12. Date of end of employment it fixed term 13. Additional details about working aboard if appropriate. * Notice board After one month of continues employment an employee is entitle to one week of notice if the employment ends. After 2 yearsââ¬â¢ employment they are entitle to 2 weeksââ¬â¢ notice, after 3 years, 3 weeksââ¬â¢ notice and so on. After 12 years the legal maximum 12 weeksââ¬â¢ notice is reached. A employee must also give notice of leaving to an employer. After one month of continuous employment, an employee must give a minimum of one weekââ¬â¢s notice. Employees are entitled to normal pay during notice periods as long as they are working or available for work. * Redundancy Redundancy pay is calculated according to the employeeââ¬â¢s age, length of service and salary. Employees can claim for unfair dismissal if they suspect: 1. There is no real redundancy 2. They were unfairly selected for redundancy Dismissal is treated as redundancy if the whole business is closing or a particular job disappears or requires fewer employees. An employer may offer alternative employment. If the employee unreasonably refuses it they are not entitled to redundancy pay. * EU Directives on hours and pay The European Working Time Directive was enacted in the UK through the Working Time Regulations 1998. This lays down the following: 1. A maximum 48-hours week, averaged over 17 weeks 2. at least 4 weeksââ¬â¢ paid annual leave 3. a weekly rest period of at least 24 hours in each 7-day period 4. a daily rest period of at least 11 consecutive hours between each working day 5. an in-work rest break of 20 minutes for those working hours or more per day Some sectors are excluded from the regulations; one of theses is transport. * National Minimum Wage Act 1998 This Act provides workers with a minimum hourly rate below which their wages will not fall. Those who work part time benefit most, because they are often badly paid. The Low Pay Commission advises the Secretary of State on the value of the minimum rate. A special lower rate applies to 18-to 21years-olds. * Maternity and paternity leave The Employment Relations Act 1999 provides for basic rights for maternity leave. There are three periods of maternity leave. Ordinary maternity leave is for a period of 18 weeks which coincides with the period for statutory maternity pay. This applies to all employees. Compulsory maternity leave extends to a period of 2 weeks after the birth; the employer must not permit the woman to return to work during this period. Additional maternity leave follows immediately after the original 18-weekperiod and must end within 29 weeks of the birth. Employees with at least one yearââ¬â¢s service with an employer are eligible for the additional maternity leave. Under the same Act there are provisions to allow parents 3 monthsââ¬â¢ leave in order to care for a child. This is intended to be taken before the child is five. It is intended to be available to men and to women, in addition to maternity leave. Paternity leave is available to men to: 1. Have or expect to have responsibility for the childââ¬â¢s upbringing 2. Are the biological father of the child, or the motherââ¬â¢s husband or partner 3. Have worked continuously for their employer for 26 weeks ending with the fifteenth week before the baby is due. Eligible employees can choose take either 1 week or 2 consecutive weeksââ¬â¢ paternity leave (not odd days) * Statutory sickness pay An employer must pay Statutory Sick Pay to employees who become sick and who normally earn at least à ¯Ã ¿Ã ½79 per week. After 28 weeks, Incapacity Benefit or Income Support must be claimed instead. * Grievance and disciplinary procedures These must be included in the employeeââ¬â¢s written statement or contract, or at least there must be a reference to where they can be found. Disciplinary producers deal with such maters as warnings to be given before dismissal. Warnings might arise from the following:- 1. Lack of capability or qualifications-although the employer has a responsibility to give training 2. Misconduct-which includes habitual lateness 3. Gross misconduct (for example, assault or theft) leads to instant or summary dismissal. Grievance procedures deal with complaints by employees who are not satisfied with aspects of their employment. Employees must be given the name of a person to whom a complaint can b made and should be informed of right of appeal. * Investors in people Investors in people is a UK quality standard development in 1990. Those companies who gain the award have proved that they invest in the training and development of their staff. This is beneficial to employees and also to customers and suppliers. The standard for Investors in people is based on four key principals: 1. Commitment from the top to develop all employees 2. Regular review of training and development needs 3. Taking relevant action to meet those needs throughout peopleââ¬â¢s careers 4. Evaluating training and development outcomes for individuals and the organisation in order to continuously improve These principals are subdivided into 24 indicators of effective practise, and the organisation provides evidence for assessment against the indicators. Once the organisation gets the award it is entitled to display the Investors in People logo on company literature. * ââ¬ËBuddiesââ¬â¢ and mentoring Mentoring schemes are growing in popularity. They offer employees a one-to one relationship with a mentor, someone with greater experience and a willingness to listen and advice. The mentor and the mentee meet regularly and discuss aspects of the menteeââ¬â¢s job, such as career development. The mentor does not act as a line manager or superior and is never judgemental, but acts as a sounding board and is able to offer ideas and a different outlook on work issues. The Hilton hotel chain runs a mentoring scheme for its staff at all levels. Its purpose is to support staff in their career development. Mentors at the Hilton chain are often colleagues of the mentees doing similar jobs, which departs from the traditional model. All of the mentors have had mentoring training. Some companies have similar, but sometimes less formal, schemes where a new member of staff is given a ââ¬Ëbuddyââ¬â¢ as a source of information and help. * Job security Many contracts today are fixed term, especially in areas such as visitor attractions. This means that the period of employment is not indefinite but lasts for a period of months or a year or two. The reason for such contracts is flexibility for employers- they can lose staff on fixed contracts at the end of the period without penalty. However, such contracts are demotivating for staff as they worry about their future income and job prospects. C) Describe with examples, how incentives can impact on motivation and contribute to an effective workplace in travel and tourism including: * Remuneration Remuneration means how much you get paid. You would imagine that this is very important as a motivator. In fact, it is an important factor in attracting people to a company but research shows that it is not the most important incentive. * Performance related pay Bonuses are often based on overall profits and awarded to all employees- usually performance related. * Incentive scheme An example of an incentive scheme could be a competition that staff are invited to enter. The competitions may be based on generating new ideas within the company, or how to boost sales, customer satisfaction or commissions on sales. * Discounts Discounts may be given on holidays or travel for those working in the industry. Many who work in travel and tourism receive cheap travel, perhaps by going on standby if they work for an airline or by going on fact-finding trips to a destination if they work for a travel agent. * Holiday entitlement In the UK employees can expect around 4 weeksââ¬â¢ paid holiday per year. In the public sector more holiday is often given, but this may be balanced against lower pay. * Pension schemes A good pension scheme can act as an incentive for many people who are concerned about security in retirement. * Perks As a perk, employees in the travel and tourism industry are often provided with a uniform. They may get to travel or live aboard and be paid to live there. They may be provided with a company car. * Opportunities for promotion and progression Many employees need a challenge and if they are in the same position, doing a job they find easy, they may become bored and less efficient. Thus, opportunities to move on and face new challenges are an important incentive. Opportunities may arise within an organisation and good people are quickly promoted. You may wish to let it be known that you are interested in progression and ask to be sent on relevant training courses and conferences. D) Described, with examples, how training can impact on motivation and contribute to an effective workplace in travel and tourism including: * Training Those employers who wish o ensure an effective workplace will offer ongoing training and development to staff. There are several benefits to organisations add to their workforces. Training can: * Improve individual performance * Improve team performance * Allow staff to be better informal * Equip staff to deal with change and emergencies * Make for a more flexible workforce * Improve morale * Allow managers more time to manage through delegation of other tasks. * Induction training Employers have to provide instruction and training to ensure health and safety, and this is usually a part of induction training. The induction is the first stage of training and is given to new employees; it is important as new employees need to be made welcome and become effective in their work as quickly as possible. Induction covers: * The nature of the job * Introduction to the workplace and to staff * The lines of responsibility * Facilities such as toilets, lockers, canteen * Health and safety basics * Training opportunities * In-house training Large companies offer their own in-house training and may even write their own materials. These training courses are very beneficial as they are tailor- made to meet the needs of the company. * External courses Thousands of external courses are available. These may be specific to travel and tourism or other professional qualifications in areas such as marketing or human resource management. They may be offered by colleges, by travel associations or by private companies. Companies may allow individuals or groups to attend such courses. Some may be long term, leading to advanced qualifications, so a great deal of commitment is required on behalf of the individual.
Wednesday, August 14, 2019
3-Year Marketing Plan Essay Example for Free (#5)
3-Year Marketing Plan Essay Marketing plan (149) , Pricing (148) company About StudyMoose Contact Careers Help Center Donate a Paper Legal Terms & Conditions Privacy Policy Complaints ? In order that we continue our companyââ¬â¢s financial growth, we need to branch out into new product lines. A study was performed to consider our entrance into the pet supply market. We have developed a new single product for that purpose. It is a Cordless Automatic Nail Trimmer for dogs and cats. The findings of this study are in this presentation. Our numbers are conservative. The potential for success is high. We are Company G are always looking forward to find and implement new lines that will complement our Mission statement, and our bottom line. This is our next opportunity introduces Company G and the product or product line that you are writing this marketing plan about. ââ¬Å"We enable consumers to improve the quality and convenience of their lives by providing innovative electronics solutions.â⬠Product Description and Classification The Cordless Automatic Nail Trimmer for Dogs and cats will be our first entry into the world of pets. This product uses a sensor to find the quick (the bundle of nerves and blood vessels) on a pets nail, then adjusts to a spot just below it. It trims the nail, rotates to the next nail, and repeats the process, until trimming each nail on the paw. Simply remove the paw, and continue on each paw until done. Our trimmer will avoid the pain of cutting the quick with bleeding. It will not cause discomfort for the animal associated heat build up from electric nail trimmers. This product will allow anyone from novice to professional to trim a dog or cats nails to perfection. Rather than making an appointment, going to the local pet groomer, paying $7 to $25 (before tip), or big box, a pet owner can trim their petââ¬â¢s nails at home. If the owner would rather have the nails done, they can have their groomer use our tool, giving the pet owner peace of mind, knowing their pet will not suff er any pain. Consumer Factors Planning time involved in purchase Purchase frequency Importance of convenient location Comparison of price and quality Considerable Infrequent Important Considerable Shopping Products Specialty Products Shopping Products Shopping Products Marketing Mix Factors Price Importance of sellerââ¬â¢s image Distribution channel length Number of sales outlets Promotion Relatively high Very important Relatively short Few Personal selling and advertising by producer and seller Shopping Products Shopping Products Shopping Products Shopping Products Shopping Products The target market is between the ages of 30 and 45 with busy lives, looking to save time and money. Their incomes would be greater than $60K. This will include professionals, as well as working couples. We will target both existing dog or cat owners, as well as new entrants to pet ownership. Competitive Situation Analysis Analysis of Competition using Porterââ¬â¢s 5 Forces Model Competitive Rivalry Today are no direct competitors. We are entering an existing market, with a completely new technology. The closet rivalry is the electric trimmer, produced by Dremel Tools and Oster Company. These products do NOT have the features we have. They do not compare in experience. There is no threat at this time. We have the threat from two outside entrants to create a knock off version of our automatic nail trimmer. The two companies that could attempt to enter the market are Dremel Tools and Oster Company. The threat to us is medium for a few reasons. We will patent our trimmer, which means that they will have to start with our product, and then develop modifications, to avoid patent infringement. Both companiesââ¬â¢ current products use a different kind of technology. They are grinders and do not have any quick detection apparatusââ¬â¢. While Dremel Tools has been in the pet trimming market for some time, they only modified the grinder used for woodworking and other craft projects. This would be a departure from their core competency. This is the only venture by Oster Company. They a relatively new to the market, It isnââ¬â¢t likely that they will put more R and D dollars into a second pet product at this time. There is no threat to us from buyers. Pets must have their nails trimmed on a regular basis, or they can suffer pain and / or health issue. The owners of these pets are responsible to maintain their petsââ¬â¢ nails. With the addition of our safe, reliable, easy to use product added to the market, buyers have all of the options they could want. At our price point, they would not consider creating a similar product. It is an infrequent purchase for them. We will also establish a blog site to give our customers an opportunity to help us determine if they desire any additional features. There is very little threat to us from our two suppliers. Vendor A is supplying us with the heat-sensing component to our trimmer. The device they are producing for us helps to expand their bottom end line of heat sensors. This represents a 10 percent addition to their offering. The main customers for Vendor A is the Armed forces, who buy heat sensing devices for airplanes, tanks, and vision goggles for ground troops. They do not have the infrastructure to build a product such as ours. They would not take on the capital expense to enter this type of manufacturing. They do not have any retail, on-line, distribution experience, or presence. Vendor B who supplies us with the stainless steel blades are in a similar situation. Their main customer is the medical, surgical industry. Vendor B manufacturers high end surgical blades, knives, as well as blades for menââ¬â¢s razor blades. Our product represents a new product in between in quality. It is not significant enough for Vendor B to start an entirely new type of product for them In the current market, there are threats from substitutes.à People not using our product can use manual nail clippers, grinders, or pay someone else to trim their petsââ¬â¢ nails. The threat to us does not exist. All pet owners are currently using one of these venues today. With the quality, ease of use, time and money savings, and cruelty free aspect of our trimmer, virtually nobody will revert to these substitutes. Before we risk our profits or our brand value, we took a critical look both internally, and externally. The intent is to consider how we can leverage the positives, improve on our weaknesses and prepare for outside threats. Here are the findings. STRENGTHS *indicates core competency Financial health* Efficient manufacturing Brand Reputation* WEAKNESSES Lack of training Lack of Distribution network Never advertised pet products OPPORTUNITIES Pet ownership on steady rise Personal time on decrease Economy is increasing expendable income THREATS Possible newer technology Economic downturn Heat sensor supply issue Financial health is one of our core competencies. We have a very low debt-to-equity ratio, combined with a credit rating. This gives us the flexibility to create initial inventory and cover the typical start-up costs related to a new product line. Brand reputation, another core competency, means that we are already in the homes of many of our targeted customers. They know we produce high quality, well designed, products. Our brand is a trusted name nationally. Efficient manufacturing is another of our strengths. It allows up to produce our goods at a lower total cost compared with competitors. We run our production lines quickly, with little waste, or re-work. This helps for reliable batch production, and very few quality / defects issues in the field. Lack of training for our production line associates is a potential issue. Production will be slower, risks quality compliance, and will cost more per unit compared to our established lines. Lack of advertising relationships within the pet market is another weakness. We do not advertise at all aimed at pet owners. We do not understand what the costs are, compared to our other product lines. We will not be able to bundle the new lines advertising with our other lines, for a volume discount. Our sales force is not equipped to demonstrate our new product line. We will need to higher trainers, and new sales people that are specialists specific to the new line. The economy is on an upward trend. As wages increase, so does expendableà income. This allows people to purchase pets, supplies, and services. This applies for either new or existing pets in the household. Personal time is on the decrease. Wage earners are spending more time working. Parents are spending more time driving their school-aged children to sports, music lessons, and dance classes, etc. These parents will also attend the events surrounding the activities. Taking Fido to the groomer and picking him up later is another time eater. Being able to trim nails effortlessly, in your own home, on your own schedule has a good deal of appeal. Pet ownership is on the rise. In 2013, there were 82.5 million pet owners in the United States. This number is expected to rise to 92 million by 2018. In 2013 $4.4 billion dollars were spend on grooming and boarding. In 2014 sales rose to $4.7 billion, a 7% increase. This is a growth industry. Economic downturn could become a possible threat. As expendable income dwindles, pet owners could potentially purchase less expensive nail trimmers. They could also choose to go to a groomer, but do so less often as a money saver. A supply issue could threaten our ability to produce our product. A shortage of the heat sensors could become an issue. If our vendor chooses to increase the price of the sensors could become an issue as well, reducing our margin to an unacceptable level. Development of a newer technology is a threat. A competitor, on a new company could start making the next generation of automatic trimmers. Dependent on the features, or price, we could lose market share. Market Objectives Product Objective Sell 100K units by 12/31/2016. Price Objective Achieve a profit of $500K by 12/31/2016. Place Objective Have our product on the shelves of 2 national chains, and in 200 independent retail pet supply stores by 9/15/2015. Have an on-line presence by 9/1/2015. Our objective is to have 250K hits on you-tube demonstration by 1/1/2016 and 100K hits on our website specific to the new product line by 6/1/2016. This section will introduce you to the particular strategies, which will assure that we achieve our objectives. You will find them well thought out and comprehensive. We took the necessary time to be confident that they are inter-related and logical, using previous tactics which have been successful here at Company G. Packaging ââ¬â use our trusted XG logo and recognized style of packaging. Great Warranty ââ¬â offering a two-year warranty, this is better than current electric trimmers in the market. This is in line with our warranty for other product lines in our assortment. Dedicated Help Line ââ¬â have a 24/7 help line specific to this product line. It will give advice, answer questions, and take care of issues that arise for customers. Market Pricing ââ¬â Skimming pricing of $89.99. Good Terms ââ¬â we will give 2% net 30 days pricing to our distributers. Advertising Allowances ââ¬â $5 per unit sold for preapproved advertising campaigns. We will require proof of sales and give credit within 30 days of campaign end date/ Place Strategies Retail Stores ââ¬â 2 National chain stores and 200 local pet stores based on their sales. Web presence ââ¬â We will sell through Amazon.com, as well as on our web site. Quick shipping ââ¬â We are going to use Amazonââ¬â¢s distribution Centers to ship to retail stores and directly to customers. This will be the most efficient use of our finished goods inventory. Personal selling ââ¬â We will provide demonstrations at dog shows. Social media ââ¬â We will have a You-tube presence, and a Face book presence. Discount / Donation ââ¬â We will give customers a $5 discount and donate $5 to the Humane Society for the first 50K units sold. These strategies are a combination of approaches. We are going to use our strong brand name and recognition to take advantage to the consumersââ¬â¢ trust.à If they compare our product to Dremel or Osterââ¬â¢s trimmer, they will see we give them a superior warranty. We will get our product in front of millions of potential customers at dog shows. There are dog shows of various types happening every week across the United States. The retailers that we target will get good financial terms, along with our strong brand name. Our you-tube presentation will prove to customers just how easy and safe our trimmer is. We will also appeal to the good nature of pet owners will our donation to the Humane Society. In order to assure our success we need to put specific tactics in place. They need a due date and responsible party, so anyone in the process can see if we are adhering to our timeline. We know whom to ask about any given tactic as well. 3-Year Marketing Plan. (2016, Sep 17).
Tuesday, August 13, 2019
Eco-Friendly Cruise ship Research Paper Example | Topics and Well Written Essays - 750 words
Eco-Friendly Cruise ship - Research Paper Example An example of a greenhouse gas, emitted by fuel is carbon dioxide, which is always accused of destroying the earthââ¬â¢s ozone layer. Based on these environmental concerns, a number of cruise ships have embarked on renovations that are eco friendly (Carnival, 2014). For example, Disney Cruise ship, and the Holland America have conducted a series of Green Renovations aimed at reducing the emission of green house gases . These renovations include the use of facilities and equipments which are known to conserve the environment. For instance, these institutions have upgraded their engine systems, to a level whereby they emit a reduced level of fuel into the atmosphere (Choice, 2014). However, this is not enough. This is because; a new phenomenon is taking shape in the tourism industry. This phenomenon is referred to as the eco-tourism trend. Tourists are now concerned with getting eco experiences while they are cruising (Wood, 2014). On this basis, tourists will choose destinations that are known for environmental conservation, and a cruise ship that has an extensive renovation, that reflects its capability to protect the environment (Choice, 2014). On this basis, it is within our suggestion to introduce a cruise ship into the family of the Royal Caribbean fleet that is eco-friendly. This will play a great role in gaining a competitive advantage over the competitors of Royal Caribbean fleet, who are mainly the Holland America Cruise Ships, and the Disney Cruise Ship (Royal Caribbean, 2014). It is important to denote that while developing a cruise ship that is eco-friendly, Royal Caribbean fleets has to consider a number of factors, such as the target customers, who will be attracted to the ship under consideration. For example, in the current century, the younger generation is more concerned with the preservation of the environment, and hence, they will be more attracted to a cruise ship that is
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